Brand Questionnaire
This series of questions will help me get a better sense of your goals as we launch your new brand!
What's your name?
*
First Name
Last Name
What's the best email I can use to reach you?
*
example@example.com
Where do you live?
Closest City, State, Country
Have you already chosen a name for your brand?
Lay it on me!
© 2023, Taylor Burton Creative
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Let's Start!
History
Your brand is the personality of your business. Today, we'll get a sense of what that personality is, and start to figure out how to communicate that personality to your audience.
So, what's the story? Briefly tell me about your business/venture and how it came into being. What inspired you to start?
Values
Let's get a sense for why you do what you do.
What are your goals as a business owner?
Ex. I would like to turn my hobby into a full-time living.
Above all else, why does your organization exist?
Ex. Because I have to help others in the way I've been helped...
What would you say some of your values are as a company?
Ex. Integrity, Transparency, Service, Passion, etc...
Does your brand have a mission statement? If so, what is it? If not, take a stab at a rough draft here!
It doesn't have to be perfect - just give it a shot!
© 2023, Taylor Burton Creative
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Keep Truckin'!
Audience
Let's focus on who your likely customers are, and who competes with you for those customers.
Who is your target audience?
Who else around you might be seeking that same audience?
Which other companies in your industry do you admire the most? Why?
How might you be positioned to provide unique and superior goods or services to your target audience?
What three messages do you want your brand to communicate to your audience? Of those three things, which one is the primary message?
What five adjectives best describe your brand?
© 2023, Taylor Burton Creative
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You've Got This!
Brand Attributes
Here's where we begin to discover your brand's identity, and start to answer questions about how to visually communicate that identity.
I am going to list an opposing pair of characteristics. Choose 1 if your brand is closest to the first descriptor, choose 5 if the second descriptor. Choose 2-4, if your brand is somewhere between the two.
Masculine/Feminine
1
2
3
4
5
Simple/Intricate
1
2
3
4
5
Modern/Vintage
1
2
3
4
5
Solo Operation/ Appearance of Larger Entity
1
2
3
4
5
Precise/Relaxed
1
2
3
4
5
Cosmopolitan/Homegrown
1
2
3
4
5
Serious/Fun
1
2
3
4
5
Expensive/Affordable
1
2
3
4
5
But wait, there's more!
Here are some more pairs. Stay with me here!
Steel/Oak
1
2
3
4
5
Leather/Silk
1
2
3
4
5
Fire/Ice
1
2
3
4
5
Filet Mignon/Big Mac
1
2
3
4
5
Domestic/Import
1
2
3
4
5
Granite/Glass
1
2
3
4
5
© 2023, Taylor Burton Creative
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Almost There!
The Last Section!
Just answer these last few questions for me.
If your brand were a person, how would you describe its style?
Ex. Fashion, attitude, influences, etc.
What other brands would your brand hang out with?
Imagine your brand is being advertised on a tv commercial. Whose music would be providing the soundtrack?
Ex. The Rolling Stones, Wilco, Depeche Mode, Jay-Z, etc.
If you could launch your brand anywhere else in the world, where would it be, and why?
LAST QUESTION: If your brand were any actress or actor, living or dead, (or character!) who would it be, and why?
© 2023, Taylor Burton Creative
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