Thank you for your interest in Oktoberfest's 2025 Vendor Fair!
Oktoberfest has now moved locations to Flat Iron Park.
Oktoberfest is a community celebration, taking part on October 11th and 12th. As part of this event, local crafters, farmers, non-profits, and charitable organizations may obtain space on Broad and Geneva Streets to sell their handmade items. All vendors must have approval from the Lake Geneva Business Improvement District. It is our intent to compliment downtown businesses and not compete with them, therefore, we will carefully assess each application to ensure an appropriate mix of goods is available, without affecting our local stores. No resale or rummage items will be permitted.
If you would like to participate in Oktoberfest, and meet the above description, please submit this form, along with applicable vendor fee by Monday, September 15, 2025. Checks can be made payable to Lake Geneva Business Improvement District. Vendor cost is listed below.
You will be notified on or before September 20, 2025 if your application has been approved. If your application is not accepted, your vendor fee will be returned to you.
Only items approved by the Business Improvement District are allowed to be sold. If you are found selling items not described here, you will be asked to leave, unable to participate in the future and your vendor fee will not be returned.
Important Notes:
- Vendor space is approximately 10x10 (two spaced may be reserved at additional cost)
- Small, white, pop-up tents are permitted. Staking is allowed but it is also recommended to bring additional weight due to proximity near the lake winds.
- All tables, chairs and displays are the responsibility of each individual vendor.
- No electricity is available
- Set up hours are 8:00am – 9:30am on Saturday and Sunday. All food vendors must vend until event closure (Sat 8pm; Sun 5pm) All merchandise vendors must be open until 6pm Sat; 5pm Sun.
- All garbage must be cleaned up and disposed of by each individual vendor to dumpster. Large items/boxes must be broken down prior to emptying in dumpster. No chemicals or electronics may be disposed of on site.
- You must move your vehicle to a nearby parking lot/off street parking and pay any parking fees. Do not remain parked in front of the event as those parking spaces are reserved for your customers. If you need any special assistance, please ask in advance.
- Official Oktoberfest event hours are 11am – 8pm Saturday and 11am - 5pm Sunday
- You will be assigned a location and will be required to use that space only.
- Tear down with vehicles will not be allowed until 6pm Sunday, the 12th to allow for pedestrian traffic to vacate premises.
Please direct all questions to:
Alexandria Binanti
director@downtownlakegeneva.org
262-716-9529
Mail application fee to:
City of Lake Geneva
ATTN: Lake Geneva BID
626 Geneva Street
Lake Geneva, WI 53147