DATA MATURITY ASSESSMENT TOOL
How data mature is your organisation? Try our data maturity assessment tool to find out.
Data Quality
Please score yourselves from 1-5 based on the scenario that best matches your current data quality:
1 - No user identification or contactability
2 - User IDs, transactional data and contact data
3 - Single viewer view (all data connected)
4 - Data Enrichment
5 - Data Monitoring & Reporting
In a few words, can you tell us why you have given this score?
Please highlight any recognised challenges or barriers in this area, alongside any development/progression you have underway:
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Data Capability
Please score yourselves from 1-5 based on the scenario that best matches your current data capabilities:
1 - Rules based Segmentations to tailor content or narrative of customer comms
2 - Measurement Frameworks
3 - Predictive propensity models to prevent churn and increased engagement, lifetime value or loyalty ML models
4 - ML dynamic segmentations (RFV/RFM, Social-Demographic or content based)
5 - Automated machine learning and AI driving next best actions and personalisation throughout viewer journey
In a few words, can you tell us why you have given this score?
Please highlight any recognised challenges or barriers in this area, alongside any development/progression you have underway:
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Tech
Please score yourselves from 1-5 based on the scenario that best matches your current technology capabilities:
1 - Un-connected data storage and platforms
2 - Desired architecture and data flows mapped, but no implementation
3 - Data matching and enrichment enabled
4 - Multi-channel campaign activation enabled
5 - Full data tracking and visibility from ingest to activation and reporting
In a few words, can you tell us why you have given this score?
Please highlight any recognised challenges or barriers in this area, alongside any development/progression you have underway:
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People and Process
Please score yourselves from 1-5 based on the scenario that best matches your current people and processes capabilities:
1 - Manual campaign selections & build, recruitment needed to build team
2 - Skill sets in house (some gaps in knowledge), training required and manual process due to tech limitations
3 - Full team capabilities across strategy, insight, BI & activation
4 - Automated process being developed to maximise efficiency
5 - Full automation, freeing up team for innovation
In a few words, can you tell us why you have given this score?
Please highlight any recognised challenges or barriers in this area, alongside any development/progression you have underway:
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Strategy and Measurement
Please score yourselves from 1-5 based on the scenario that best matches your current strategy and measurement capabilities:
1 - Overarching challenge recognised but no strategic roadmap or defined KPIs
2 - Strategic roadmap created but not aligned to capabilities and activation
3 - Aligned roadmap across all disciplines and KPIs defined
4 - Strategy connected to activation and campaign planning
5 - Automated execution with reporting dashboards across all activation
In a few words, can you tell us why you have given this score?
Please highlight any recognised challenges or barriers in this area, alongside any development/progression you have underway:
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