Impact Filter
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example@example.com
1: Project/Focus
Purpose
What do you want to accomplish? What is your motivation?
Ex: To create a powerful, fun, useful video coaching program based on The Team Success Handbook
Importance
What is the difference this will make? What impact will this have?
Ex: Helps entrepreneurs & team leaders integrate and implement The Entrepreneurial Attitude so they can build a Self-Managing Company
Ideal Outcome
What does the complete project look like? What is the payoff?
Ex: It will be a fabulous product that provides concrete, practical coaching strategies; neat interviews, quizzes, & real-life examples; & additional insights & material - a very valuable program for people to watch over & over again. We get rave reviews & it works.
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2: Selling Yourself
BEST RESULT: What's possible if you do take action?
Ex: Phenomenal new product w/ solid value, easy to deliver, easy to learn, both team members & entrepreneurs love it. Team members feel understood, appreciated, & more capable, & entrepreneurs feel understood & leveraged
WORST RESULT: What's at risk if you don't take action?
Ex: We don't do it, so there is no leverage to the book, or it's not a quality product so people feel it's not worth the price, that it's a waste of training dollars & time - my reputation is negatively impacted.
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3: Success Criteria
What specific Results must be true for this project to be a success?
Success Criteria 1
Ex: 14 modules w/ in-depth coaching & a leader's guide based on The Entrepreneurial Attitude
Success Criteria 2
Ex: Short, punchy, fun, high-quality videos w/ team & client cameos. I'm engaging, insightful, & caring
Success Criteria 3
Ex: It's the perfect next step for people who've purchased The Team Success Handbook
Success Criteria 4
Ex: Clients use the series in meetings as basis for implementing the concepts within their companies
Success Criteria 5
Ex: Team members feel understood, appreciated, & inspired to grow
Success Criteria 6
Ex: Everyone who buys it is ecstatic - they feel it's great value for their investment
Success Criteria 7
Ex: It accelerates my reputation as an entrepreneurial team coach w/ unique insights
Success Criteria 8
Ex: It saves $$ and makes $$ for everyone who purchases it - it's a runaway best-seller
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