At Chemist Discount Centre, we carefully design each store's category plan, considering data, local demographics, and product categories to optimize shopping experience, sales, and profitability.
We value input from the CDC Pharmacy Team since your on-the-ground experience is crucial. Your insights are as important as our data.
Here are the key factors we consider when creating and updating each Category Plan:
- CDC Brand standards and expectations
- Competitive product pricing
- Customer demographics for each location
- State-specific pharmacy rules (e.g., "Professional Services Area")
- Current category sales and trends
- Companion sales opportunities (categories that work well together to increase basket size)
- Available planogram space
- Impact on overall store layout
By completing this form, you are requesting a review of your store by our CDC team to oversee the review and implementation to ensure everything runs smoothly.