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Rebranding S&S: we want to hear from YOU!
I am working on a rebrand for Sugar & Spice Apparel, but I need your help! I want to create a brand that fits your needs in the best way possible. I started this boutique when I was 25 years old, newly married, and without children. Now, I am 31, a mom of two, and my life looks much different than it did six years ago! Instead of bar-hopping on the weekends, you can catch me at a playground, our neighborhood pool, or a backyard cookout with our best neighbor friends. I always intended for S&S to grow with me as my own life changed, so I'm both excited and nervous for this rebrand! If you could help me by answering the questions below, I would be so appreciative. Please be completely honest, as these survey results will remain private!
Where are you currently at in life? (choose as many as applicable)
Stay at Home Mom
Working Mom (outside of the home)
Stay at Home Working Mom
In a Relationship
Do you shop online?
1: How frequently do you purchase things online?
Once in a month
Twice or five times in a month
More than 5 times in a month
Once in a year
2: Do you prefer online shopping or shopping in-person?
3: If you prefer online shopping, why? (choose as many as applicable)
Flexibility of Prices
Wide Range of Choices
Convenient and Flexible
Fun doing Shopping on Web
Can find Products Store Doesn't Have
4: If you do not purchase things online, why? (choose as many as applicable)
Using your credit card
It is difficult to shop online
I do not find what I look for
Waiting for the item to arrive
I do not trust online shopping
I do not receive what I pay for
I have a better experience shopping in-person
5: What activities/events do you find yourself shopping for most? (choose as many as applicable)
Everyday casual wear (comfortable, practical clothing for grocery store, errands, household chores)
Kids activities (casual/comfortable or athletic clothing for playground, playdates, mom meet-ups)
Dressier activities (church, brunch, dinner)
6: How would you describe your personal style?
7: What factors influence your clothing purchasing decisions? (e.g., price, quality, brand, style, sustainability)?
8: How much do you typically spend on a single online purchase?
$1 - $50
$50 - $100
$100 - $200
$200 - $300
$300 - $400
$400 - $500+
9: Where do you typically shop for clothes?
10: What types of clothing items do you look for most when shopping? (select all that apply)
11: What challenges or frustrations do you encounter when shopping for clothes?
12: What do you wish you could find more of when shopping? Or, what do you think is missing from the current fashion world?
Drop your email to be alerted when our rebrand is live! We'll send you $10 off your first purchase!
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Your suggestions and recommendations for us. Or anything specific you would like to see with our rebrand!
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