Congratulations! We would like to invite you to participate in selling and sampling at the Eastern States Exposition Farmers Market located at Mallary Gardens during The Big E!
Farmers Market hours are 10am to 10pm.
Sampling
Sampling is encouraged. Sampling hours are from 10am to 9pm.
Day slots issued for each cheesemaker are determined after all applications have been received. Once dates are accepted by the cheesmaker, the cheesemaker is expected to fulfill their schedules. Failure to do so may affect future participation opportunities.
How does sampling work?
Samples are provided at no cost.
ESE strongly recommends that you bring two people with you. We encourage all sampling to be done in shifts. Cheesemakers will not be allowed to close down a table during sampling hours for breaks.
Samplers should maintain a professional appearance at all times. The Exposition may choose to dismiss a cheesemaker based on sampler behavior.
Each table is provided refrigeration.
Sampling cheeses should be offered for sale (unless it is experimental).
Eastern States Exposition provides:
Handle the licenses required for this exhibit from the town of West Springfield
A permanent structure
Sales staff to cover the exhibit on a full time basis to assist creameries with setup upon their arrival and provide any other needed assistance
Secure storage of inventory
Packaging for inventory
Packaging for retail sales
Inventory tracking cash register
Handle all cash accounting and distribution
Eastern States Exposition follows Massachusetts Board of Health guidance.
Selling
Eastern States Exposition will purchase cheeses at guaranteed wholesale pricing. We also merchandise your cheeses and handle all sales.
We will contact you if additional product is needed during The Big E.
If you have questions about this opportunity, please call (413) 205-5011 or email us at FarmersMarket@thebige.com.