shopMason Brand Influencer Application

shopMason Brand Influencer Application

Apply By August 2, 2024 for Full Consideration
The shopMason Brand Influencers are George Mason University students that promote the shopMason brand, supported by Operations and Business Services. The shopMason Influencers are responsible for engaging with the Mason community by promoting services and events via their campus presence, social circles, and social media platforms, including Instagram and YouTube. The purpose of the shopMason Brand Influencers is to generate interest in the Mason community and drive quantifiable marketing engagement amongst our shopMason units.

Who We Are Looking For:
- Currently enrolled at George Mason University taking a minimum of 9 credits and be in good university standing
- A following of 800+ on Instagram and/or YouTube and your account must be a public professional/creator account
- Well-connected among student life with a strong network of student activities and organizations
- Knowledgeable to the latest digital trends and platforms
- Craft, create, and edit engaging and brand-friendly content
- Ability to utilize your social network to identify relevant brand moments
- Regularly collaboration with your fellow influencers and maintain communication with the shopMason Marketing team
Responsibilities
- Strategically share and post shopMason events, promotions, and retail locations to your social media channels
- Inform your audience about shopMason and it's many service units
- Engage with the shopMason account on social media
- Be involved in photoshoots and videos to promote the shopMason services
- Ensure product knowledge and brand talking points are communicated effectively
- Create a unique and visual customer experience to increase brand awareness and build customer loyalty
- Volunteer at shopMason events: Amplify, Kiosk Days, and Basketball Watch Parties
- Participate in-person training prior to program launch, monthly virtual influencer meetings, and monthly content creations day
Perks
- Earn FREE Mason gear, on-campus meals, and be compensated based on engagement metrics
- Receive welcome packages and earn gifts and swag from shopMason, Mason Dining, and local businesses
- Get invited to an exclusive influencer appreciation event once a semester
- Gain marketing experience with some well-known brands and collaborate with shopMason units on special projects

Basic Information
Full Name*

First NameLast Name
Phone Number*
Mason E-mail*
Ex: patriot@gmu.edu
Class Year at Mason*
Expected Graduation*
ex: May 2023
Major / Concentration*
Do You Live On or Off Campus?*
G Number*

Social Media Insights
In two sentences, tell us why you would make the perfect shopMason Influencers?*
Please type "N/A" in the box if they do not apply to you.
Your Instagram handle*
Number of Instagram Followers*
Submit a screenshot of your accounts reached insights in the last 90 days.

Profile > Professional dashboard >Accounts reached > select "last 90 days" > *Screenshot from top to bottom*
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Please type "N/A" in the box if they do not apply to you.
YouTube Channel Link URL*
Number of YouTube Subscriber*
Submit a screenshot of your YouTube audience insights in the last 90 days.

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Optional: Post and link a video that truly shares your unique capabilities and why you would be a great fit on the shopMason Influencers team. Remember that this video should be less than 1 minute. We prefer that you upload your video as a Reel or Shorts with #shopMason.
Should be Empty:

shopMason Brand Influencer Application

Basic Information

Social Media Insights