The Author "Book Excavation" Brainstorm
Questions to help focus your thinking around the most valuable content to your dream prospects
Name
*
First Name
Last Name
Email
*
example@example.com
What are the three biggest problems your dream clients grapple with – that your business can help them solve?
Of the three things listed above, which one is their biggest pain point?
What are the three most important things that you wish your dream prospects understood or appreciated about your business?
What are the three most important things that you wish your dream prospects understood or appreciated about you - your experience, your leadership, your core values?
What are the three biggest mistakes your dream prospects could make when making a buying decision in your area of specialty? What info would they need to know to prevent them from making these mistakes?
What are the three biggest obstacles standing in the way of your dream prospects working with you (for example other key decision makers, financing etc?)
Brainstorm the most commonly asked questions your prospects ask about your business and/or services?
What are the most important questions your prospects should be asking you (but aren’t)?
Brainstorm the most common objections heard from prospects
Brainstorm any memorable/outstanding client examples or stories that might help your prospects better understand how you’ve been able to help others just like them.
Do you have any key referral partners who also serve your dream clients? If yes, can you think of any content that could be included that would help them look like heros (and encourage the wider distribution of your book)?
Anything else that comes to mind?
Save
Submit
Should be Empty: