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First Name
Last Name
Company Name
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Work Email
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example@example.com
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ABM Business Case Calculator
Your Inputs
Estimated Number of Key Accounts in ABM Target List
*
Average Number of Members in Buying Group Per Key Account
*
What is Your Firm's Average Contract Value for Key Accounts?
*
What is your sales team's win rate for Key Accounts? (on average)
*
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ABM Pipeline & Revenue Forecast Estimate
Return from Outbound ABM Efforts
Estimated Total Addressable Contacts in Your ABM Program
Estimated Total Responses and Interactions
Return from Key Account Sales Development Efforts
Estimated InBound In Market
Estimated Total Meeting Set by Sales Development
Return from Key Account Sales Team Efforts
Key Account First Meetings Held
Key Account Opportunities Identified
Estimated Key Account Deals Won
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Estimated ABM Program Business Case
Potential Revenue from ABM Program
Estimated ABM Program Costs
*
This should be a total of both estimated hard costs (e.g., promotions) and estimated soft costs (e.g., people time).
Return on Investment of ABM Program
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