数字营销专家 (Digital Marketing Specialist)
Job Requirements:
- Over 3 years of experience in digital marketing, with a proven track record of successfully managing and executing campaigns across various digital marketing channels such as SEO, SEM, social media, and content marketing.
- Experience in leading or managing digital marketing projects, with the ability to independently plan and execute digital marketing strategies.
Responsibilities:
- Develop and Execute Digital Marketing Strategies: Responsible for creating comprehensive digital marketing plans, covering channels such as SEO, SEM, social media, and content marketing to drive brand awareness and customer growth.
- Manage and Optimize Advertising Campaigns: Oversee ad placements on platforms like Google Ads and Facebook Ads, optimizing campaign performance to improve return on investment (ROI).
- Content Creation and Distribution: Develop and manage content marketing strategies, creating engaging content to enhance the brand’s online presence.
- Data Analysis and Performance Monitoring: Utilize data analysis tools to monitor and optimize digital marketing activities, regularly generating performance reports and providing recommendations for improvement.
- Cross-Department Collaboration and Project Management: Collaborate with sales, product, and other departments to ensure marketing activities align with company strategic goals, and take responsibility for the overall management of digital marketing projects.
Qualifications:
Bachelor's degree or higher, preferably in Marketing, Advertising, Communications, or a related field.