Build Your Customer Avatar

1
What's your name?* This field is required.
First Name
Last Name
2
What gender does your customer persona identify with?* This field is required.
Female
Male
Non Binary
3
How old are they?* This field is required.
Under 18
18 - 25
25 - 35
35 - 45
45 - 55
55+
4
Give your customer persona a name* This field is required.
5
Where do they live?* This field is required.What country do they live in? Are they in a metro area or regional?
6
What is their relationship status?* This field is required.
Single
Married
Separated / Divorced
Defacto
Widowed
7
How many children do they have?* This field is required.Knowing if someone has children and how many can help you to define your customer persona & where to find them on social media. The answer does not have to be exact.
0
1
2
3
4+
8
How much do they earn?* This field is required.
$0 - $25k
$25k - $45k
$45k - $65k
$65k - $85k
$85k - $100k
$100k +
9
What are their interests and hobbies?* This field is required.
10
Which social media platforms do they use most frequently?* This field is required.Choose as many as you like
Facebook
Instagram
Twitter
LinkedIn
Snapchat
Threads
TikTok
Pintrest
11
What type of content do they find most engaging?* This field is required.Select their top 3
Infographics
Short Form Video (like TikTok)
Long Form Video (like Youtube)
Blog Posts
Online Articles
Print Articles
Other
12
What are their short-term and long-term goals?* This field is required.
13
What are their aspirations and dreams?* This field is required.
14
What are their biggest challenges or frustrations?* This field is required.Keep this focused on the problems that you help to solve.
15
What are their core values and beliefs?* This field is required.
16
What causes or issues are important to them?* This field is required.
17
How do they typically research products?* This field is required.
18
What factors influence their purchasing decisions?* This field is required.Select their top 3
Price
Quality
Brand Reputation
Sustainability
Value For Money
Ease of Access
19
Who or what influences their decision-making process?* This field is required.Choose as many as you want
Online reviews
Friends & Family
Influencers
Social Media
News Articles
Blog Posts
Tv Advertising
Online Ads
20
What alternatives are they currently using to solve their problems?* This field is required.Think of this in the context of your product.
21
What are the strengths and weaknesses of these alternative products from their perspective?* This field is required.
22
How do they prefer to receive information?* This field is required.Choose as many as you like
Email
Social Media
Text Message
Word of Mouth
Print Media
23
What devices do they use most often?* This field is required.Choose as many as you want
Smart Phone
Ipad
Laptop
24
Where can we send your customer persona profile?* This field is required.
example@example.com
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