Assessment of Relationship Marketing

1

How many years have you been serving home buyers or sellers as a real estate agent?

0-4

5-10

11-15

16-20

21+

2

How many contacts in your database know, like, and trust you enough to refer your services to a family member or friend?

0-25

26-99

100-250

251-500

500+

3

How often do you send these contacts that know, like and trust you any form of marketing or advertising?

Weekly

Monthly

Quarterly

Annually

Rarely/Never

4

What percentage of your gross commissioned income earned are you spending to stay in touch with your database?

0-5%

6-10%

11-15%

16-20%

20%+

6

What percentage of your contacts receive a personal call from you or a face to face meeting each month?

0-20%

21-40%

41-60%

61-80%

81-100%

8

Do you group or categorize your database into segmented lists?

YESNO

9

Do you host any client events, gatherings or experiences each year for these contacts?

YESNO

10

What is your total annual sales volume generated from real estate?

Less than $3M

$3.1M - $8M

$8.1M - $13M

$13.1M - $18M

$18M+

11

Total Points

12

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