Amazon A+ Content, also known as Enhanced Brand Content (EBC), lets sellers enhance their listings with extra images and details. It's called "A+" because it upgrades the listing, helping sellers share more about their brand and product with customers.

Basic A+ content

Provide more details on product features and uses to complement the bullet points and images on the main product detail page. These additional details help customers make purchase decisions by proactively answering their questions. The Basic A+ content appears in the Product Description section of the detail page, and includes:

1. Access to a diverse set of modules/layouts for content creation
2. Custom paragraph headers and images
3. Unique image and text layouts
4. Product comparison charts
5. Rich text editor, including bulleted/number feature lists
6. Comparison charts allow for a minimum of 2 products/2 attributes to compare items in a product line or across your brand

Premium A+

contentIncrease engagement with best-in-class detail page experiences available for supplemental marketing information, using more real estate on the detail page and richer media content compared to Basic A+ content. This displays in the Product Description of the detail page as well and includes:

• Interactive hover hotspot modules
• Multiple video modules
• Enhanced comparison charts
• Larger images on the detail page
• Carousel modules
• Q&A module

 

 

A+ Brand Story content

Educate customers about the history of your brand, the brand's values, and product lines. Brand Story supports 1 module with up to 19 pre-formatted cards within a carousel experience and can be used in addition to A+ Content (Basic or Premium). Brand Story appears in the Front the brand section on the detail page, and features include:

1. Carousel display with full screen background on desktop and mobile devices
2. Image and text cards
3. Links to other products and your Amazon brand store

 

Premium Amazon A+ Content Design Requirement Guide

To ensure a seamless design process and create compelling Premium A+ content for your brand on Amazon, we kindly request the following information. This will help us align the content with your brand's vision and product messaging.

 

1. Brand Guidelines:

• Logo: Please provide high-resolution logo files.
• Color Palette: Specify your brand's primary and secondary colors.
• Typography: Share any preferred fonts or typography styles.
• Imagery/Iconography: If your brand uses specific images or icons, please provide them.

2. Product Information:

• Images: High-resolution product images from various angles.
• USPs: List the product's Unique Selling Points.
• Features & Benefits: Detailed breakdown of product features and their benefits.
• Technical Specs: Any technical details or specifications.
  Awards/Certifications: Mention any accolades the product has received.

3. Target Audience Insights:

• Profile: Describe the primary audience for the product.
• Preferences: Insights into their preferences, pain points, and needs.

4. Content Structure:

• Layout/Template: Any preferred layout or design templates.
• Modules: Specific modules or sections you'd like to include (e.g., comparison charts).
• CTA: Highlighted call-to-action messages.

5. Competitor Analysis:

• Inspiration: Share A+ content designs from competitors that you admire or wish to differentiate from.
• Avoidance: Elements or styles you want to steer clear of.

6. Previous A+ Content:

• Examples: If you've used A+ content before, please provide samples for reference.

7. Testimonials & Reviews:

• Customer Voices: Share any customer testimonials or high-rated reviews to be highlighted.

8. Legal & Compliance:

• Disclaimers: Specify any disclaimers or legal notes to be included.