Branding Discovery
Name
First Name
Last Name
Email Adress
example@example.com
Mailing Address
Street Address
Street Address Line 2
City
State / Province
Postal / Zip Code
Phone Number
Please enter a valid phone number.
Company Name
Current website, if applicable
What is your industry?
What products and/or services do you sell or offer?
Please choose five distinct words to characterize your company from the list below:
artistic
adventurous
ambitious
appealing
artistic
authentic
beauty
bold
calm
capable
cheerful
chic
classic
clever
colorful
comfortable
contemporary
collaboration
committed
confidence
creative
cutting-edge
diverse
discipline
driven
eccentric
excellence
expressive
family-oriented
free spirit
fierce
fresh
fun
glamorous
industrial
inspiring
impressive
innovative
leader
lush
luxurious
majestic
nostalgic
nature
positive
soft
sustainable
tradition
vision
vulnerable
warm
wisdom
wild
youthful
In order to better create a new visual identity for your brand, we need to discuss your company first.
What does your company do well?
What are your honest expectations for what you can accomplish in your industry?
How long have you been in business? When was your company founded?
Why did you start this business? What keeps your spirit going?
If not a new company, why do you suspect your original branding strategy is no longer working?
Where do you see your company in 10 years?
When are you hoping to have this new brand identity successfully implemented?
It's okay to pump air in your own tires. What are three notable strengths for you & your business? How can you carve your territory?
What are three aspects within your business you could improve?
How does your product or service solve an issue your ideal customer is having? What is your niche?
Who are your clients and competitors?
What is the competitive landscape like in your industry/field?
Who is your target audience? Who can you add benefit to?
Male
Female
I'm not sure
Other (please specify)
What age category would you give them?
0-20
20-30
30-40
40-60
60+
Please describe both your current clients and your dream clients. Explain their culture and values, and how you and your services fit into that.
Where do they shop and eat? (What other brands are part of their daily life?) This gives us an idea of their disposable income and spending priorities.
Who represents your indirect competition outside your industry?
Where could your target audience be spending their money?
What do you love about the other companies your target audience is attracted to? (look, feel, content etc.)
What would you consider their strongest asset (strength)?
What do you think they could improve upon (weaknesses)?
How are you going to reach potential customers?
Social media
Networking events and trade shows
Online & print advertising
Incentive programs
Referral programs
Word of mouth
Other (please specify)
Do you have slogans? Or simple words to add to your brand identity suite?
Do you want to include the location of your business in one of the logo variations?
Do you have symbols in mind for the design? (ie. palm trees, tiger, your face profile, etc.) Let yourself go wild! Let's create things. The more details, get the more profound your brand identity will look!
What colors are you looking for in your brand?
Whites
Blacks
Greys
Beiges
Yellows
Oranges
Reds
Pinks
Purples
Greens
Blues
Other (please specify)
What tone will they have?
Muted & soft
Bright & bold
Rustic & old
Minimal & clean
Other (please specify)
What fonts are you looking for?
Serif
Sans Serif
Script
Hand drawn
Mono
I'm not sure
Other (please specify)
Unsure of what these terms mean? Head to our
blog
to learn about different kinds of fonts.
Which of these elements would you like to see in your new brand?
Hand drawn elements
Texture
Foils
Gradients
Paint
Are there specific shapes you are looking for?
Circles
Ovals
Squares
Rectangles
Diamonds
Triangles
As a feeling - what initial feeling or impression would you like to convey when people first land on your brand or website? Design is emotional.
Your illustration style is:
Grunge
Polished
Minimal
Hand drawn
Digital
Brush styled
Stamp style
Refined
Linework only
I'm not sure
Other (please specify)
Any other elements you'd like to add?
How is this new brand identity going to affect your business?
What would be the best result of this project? What do you hope to achieve by working together, and what should be our main goal?
What are your company's main income streams right now and how will this project relate to them? How do you expect this project to affect or generate growth/sales?
What are your financial goals for the next six months?
Who in your company will I be working with?
Who has the final approval?
Anything else you might want to add?
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