Introduction
Nau Mai, Haere Mai | Welcome
As a leader within your organisation, we are interested in your perception of how transformational changes in our national identity relate to your organisation's well-being and aspirations.
The following survey is designed to provide a high-level assessment of staff awareness and capability of Te Ao Māori in the workplace. It provides a series of multichoice questions covering the following subject areas:
- Te Reo Māori (Māori language)
- Te Ao Māori (Māori worldview) and Tikanga Māori (Māori customs)
- Te Tiriti o Waitangi | The Treaty of Waitangi
- Future Te Ao Māori aspirations
- Te Ao Māori Experience
- Organisation strategy
- Learning Technologies
- Demographics
- Any other relevant feedback
The estimated average time to complete this survey is 5-7 minutes. All responses are confidential. Upon completing the survey, you will receive a detailed assessment and insights document. Tēnā rawe atu ki a koe | Thank you in advance for your time and feedback.
Context
New Zealand’s population, labour market, national identity and economy continue to grow and evolve.
The general population is projected to grow to approximately 5.9 million by 2043 and to become increasingly diverse. Growth is projected across most regions, with the highest growth in Auckland and Waikato – regions that already face significant pressures on infrastructure, housing, and their environments. Some regions with relatively high levels of socio-economic deprivation are forecast to grow, including parts of South Auckland. Conversely, in some regions, there is a possibility of population loss.
By 2030 it is projected that the current total labour pool of 2.75 million population will increase to approximately 3 million. The current pool identifying as ‘European or Other’ will decrease from 70% to around 60%. The current pool identifying as Asian (17%), Māori (12%) and Pacific (6%) will collectively increase from 35% to at least 40%. As the century progresses these more youthful populations will provide increasing shares of New Zealand’s labour force and tax revenue. Supporting these communities to thrive therefore has major implications for New Zealand’s long-term wellbeing. Conversely, without appropriate support, existing disparities may worsen.
Ethnicity and cultural diversity is also forecasted to increase. By 2043, people from New Zealand’s Asian communities will make up 26% of the population, Māori 21%, and Pacific communities 11%.[1] Collectively those identifying as Asian, Māori, and Pacific will represent approximately 58% of the entire population.
At a national identity level, the General Social Survey 2016 provides some general indications of New Zealanders' value of te reo Māori and Māori culture. This research data indicates that about 75 per cent of New Zealanders saw the importance of Māori culture and cultural practices in defining New Zealand. Similarly, a 2020 Colmar Brunton poll revealed that eight out of 10 New Zealanders value te reo Māori as a critical part of New Zealand’s identity.
Te Tiriti o Waitangi is now also having a significant impact on the nation’s social fabric and economy. Equity under Te Tiriti is driving transformational policy change across government and testing the country’s bicultural foundations, how it protects the rights of every individual and how it celebrates cultural diversity. As a result, we are seeing more government and corporate partnerships with hapū and iwi and the growth of the Māori economy as a significant contributor to the New Zealand economy.
About KIWA Digital Ltd
KIWA Digital is a leading creative cultural agency providing support to organizations across the New Zealand public and private sectors. Their aim is to foster a genuine understanding and embrace of Te Ao Māori (the Māori world) in various aspects such as recruitment, training, engagement, and business operations.