• 1. Why does your company exist? Does your company have clearly written Mission Values & Vision Statement?
  • 2. Do you have a written statement of your Company’s SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats)?
  • 3. Top-Level Strategic Objectives. Do you have a written statement of Strategic Objectives that are critical to the Company’s performance?
  • 4. Is there a written description of your company’s Target Market?
  • 5. Is there a written list of main Customer Pain Points as well as Solutions to Customer Pain Points in EACH target market?
  • 6. Is there a written description of Customer Value Proposition, since it is the absolute decision in marketing?
  • 7. Are you aware of your competitor's products, services and pricing?
  • 8. If No, are your products or services Absolutely the Lowest Priced in the market?
  • 9. Are you constantly generating sufficient number of New Inquiries/Leads every week that would help you achieve your growth & profitability targets?
  • 10. Do you have the right kind of team Without Any Major Gaps in their Skills?
  • 11. What would you like assistance with in order to scale your business?*
  • 12. Do you have a team member solely focused on tech systems?*
  • 13. Do you utilize a CRM (Customer Relationship Management)?
  • 14. Are you using Technology to automate your day-to-day operations?
  • 15. Do you have a clear Organization Chart (regardless of its size) with Job Descriptions & KPIs(Key Performance Indicators) clearly defined for each employee?
  • 16. Do you have written Policies & Process Documents that your team use Daily?
  • 17. Does your Company have sufficient funds in reserve for encashing any major opportunities that are spotted or to counter any slow-down or threat?
  • 18. Have you got a written Action Plan for each one-year objective, with clearly defined tasks, owners of tasks, expected outcomes & timelines?
  • 19. How big is your company?
  • 20. Have you taken help of any mentor, consultant or advisor who can help you sort out challenges in business of various functions?
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