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  • Native Advertising/Sponsored Content Request Form

  • Sponsor to complete both pages of this document and SEND ALL MATERIALS TO DIRECTOR OF DIGITAL CONTENT (contact info below):

    Director of Digital Content: Dave Doolittle

    Email: ddoolittle@spartnerships.com  Phone: (512)-531-3910

    Deadline is 10 business days prior to launch

    After submitting this form, please send all content for ad placement to the email above. You will receive a confirmation after all materials are submitted and reviewed. 

  • Content and Materials to be Supplied

  • SPONSOR CONTENT (fill out information if requesting)

    Government Market News maintains editorial integrity and request you submit high-quality objective and NON-COMMERCIAL content that would be considered valuable to our readers. For example, an article about trends or industry solutions would be more appropriate than an article about your products or services. Content may be in article format (blog, listicles, how-to, etc.) or video format. We have the right to review, edit or refuse sponsor content as determined by the editor or publisher. Standard advertising terms and conditions (as well as content copyright terms), as outlined on the insertion order, also apply. All sponsor content will be labeled as such, and the relationship between the advertiser and the brand will be transparent.

  • Supply the following content:

    Please check boxes to ensure you included this in your .zipfile

  • DIGITAL ADS

    All native options. Ads with light or white colored backgrounds are required to have a black #CCCCCC border. The maximum file size that we can accept for each ad is 200KB, so all ads should be 200kb or less in overall size. *indicates run-of-site availability

  • GMN Native Advertising Program Narrative Recommendations

    Content contained in a native program should be useful and/or informative to the intended audience. Regular advertising brings a direct marketing and sales message to the readers of a publication, newsletter or website. By contrast, native advertising shares a similar goal as editorial content: It helps readers do their jobs more effectively. But here, the advertiser provides chooses and presents that content. To ensure your message has better reach and engagement, a few tips to keep in mind when crafting the narrative are as follows:

  • DO:

    • Select a topic interesting to readers: Nothing increases engagement like
      content audiences want to read, such as case studies that readers can learn from or discussions of trends and issues. An insightful, industry-related piece helps ensure the program performs as it should. Some effective article styles include:
      - “How To” Pieces
      - Project Implementation Examples
      - Expert Analysis
      - Listicles
    • Provide content that helps a reader: Instead of promoting your specific product or service, provide content that helps readers solve a problem, identify steps to improve a process, or increases their knowledge base on a related topic.
    • Use reliable third-party sources where possible: Employing this standard journalistic practice for quotes and/or data to support the article’s point builds credibility with the reader.
    • Include a byline and image credits: Another journalistic practice that adds quality to the program while giving credit to those whose works have been used. 

  • DO NOT:

    • Be overly commercial or promotional: Native is a successful advertising platform because of its ability to engage audiences. Overtly commercial or promotional narratives can negatively affect performance. Instead of talking about the products and services you sell, tell the stories of how those products impact the ability of the reader to do their jobs better.
    • Use unrelated imagery: People are visual. Utilizing images that are relevant to the narrative moves the story along and helps to emphasize your point.
    • Be afraid to contact us: If you have questions at any point, please contact us. We want your program to succeed as much as you do. 
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