Formular

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Creating a customer avatars one of the most important steps we take for you.

If I don't know what makes you and your business unique and marketable, I haven't done my job. Nor should I build a website, design a Google Ad campaign or do anything else for that matter.

Taking time to build a customer avatar helps us tailor your marketing toward specific segments of your audience, making your campaigns more effective.

Our proven method will clarify why your particular business is best equipped to give it to them. You know your business and your customer better than anyone. Our job is to bring that message out in your marketing approach.

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Your name* Dies ist ein Pflichtfeld.

First Name

Last Name

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E-mail* Dies ist ein Pflichtfeld.

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Phone Number* Dies ist ein Pflichtfeld.

Area Code

Phone Number

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Do your best to create the ideal "avatar" of your perfect prospect. What do they look like? Would it be a man in his 40's who lives in the Maplewood community? Or maybe it's a 30 something woman who is in zip code 43211.

If you draw a blank, think of four or five of your absolute best customers right now. Do they have any personal characteristics that they share?

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What would the gender be of your Avatar?* Dies ist ein Pflichtfeld.Try to choose Male or Female, if possible.

Female

Male

Could be either, makes zero difference.

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What would their age be? * Dies ist ein Pflichtfeld.

(try to pinpoint within 4-5years...ie: 35-40, etc)

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How about their income?* Dies ist ein Pflichtfeld.

(per year, within 5K per yr... ie: 85-90 thousand per year)

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Where does your ideal Avatar (target) live?* Dies ist ein Pflichtfeld.

Fill in as much as you need. IE: they live in zip codes 45112, 45113, & 45039, or they live in the Indian Hill and Montgomery neighborhoods, ETC.

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Anything else you can do to describe your ideal target?* Dies ist ein Pflichtfeld.

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When your Avatar needs your type of service, where do you think they turn for the best options?* Dies ist ein Pflichtfeld.

(IE: they search Google, they ask a friend for a referral, they look at social media, etc.... If you have more than one suggestion, list by priority.)

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What really frustrates them when having to choose your type of service?* Dies ist ein Pflichtfeld.

(Price switching?, Poor reputation in your industry?, being lied to, incompetent service techs, Etc.)

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What are their specific fears that cause them to look for your type of service?* Dies ist ein Pflichtfeld.What keeps them up at night staring at the ceiling.

Afraid of losing money, afraid of being fired for making wrong decision, afraid of ridicule, etc.

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What is their financial cost of delaying your type of service?* Dies ist ein Pflichtfeld.

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What is the emotional cost of delaying your type of service?* Dies ist ein Pflichtfeld.

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Choose the most likely way your Avatar, your most ideal new prospect, will find out about you for the first time? Choose one answer.* Dies ist ein Pflichtfeld.

Google Search (organic)

Referred From One Of Your Customers

Social Media

Google Ads (PPC)

Email Marketing

Telemarketing

Not Sure

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If your Avatar really needs your type of service and goes to search the internet... what TWO WORD phrase would they type?* Dies ist ein Pflichtfeld.

Just use two words for this question. IE: "house painters", "family lawyers", etc.

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If they go to search the internet and they were to type any phrase MORE THAN TWO WORDS... what would that be?* Dies ist ein Pflichtfeld.

IE: "car repair near me", "tree removal companies in Lancaster"

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Do you get new business directly from your Google My Business listing? (Currently known as Google Business Profile)* Dies ist ein Pflichtfeld.

Yes

No

I Have No Clue

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Why should your Avatar choose your company/service versus any other competitive option available to them, or doing it themselves or simply doing nothing at all?* Dies ist ein Pflichtfeld.

IE: you provide better quality than the local competition, you provide a better value, you're faster, you're friendlier, your process is better, ETC

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Please click NEXT on this page and the SUBMIT button, on the follwing page.

If you have any questions please send to this email address: maderlocal@gmail.com.

Thank you for your time. The more we can learn about your business, and the less we assume- the better!

Scott

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Please verify that you are human* Dies ist ein Pflichtfeld.