Clear Lake Tourism Marketing Grant Application 2024

Clear Lake Tourism Marketing Grant Application

Clear Lake Tourism provides financial assistance for projects that target visitors from outside the North Iowa area to spark economic impact related to tourism expenditures. Grant applications will be reviewed monthly. Eligible projects will be awarded as grant funds allow. This grant program is made possible through the hotel/motel tax received by the Clear Lake Area Chamber of Commerce's Tourism Department for marketing purposes.

Organization

Representative Name

First NameLast Name

Email

example@example.com

Address

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code

Funding & Eligible Expenses -Minimum grant request: $500. Maximum grant request: $2500. Grant awards require a 25 percent cash match. Project expenses (grant request plus cash match) must directly relate to the implementation of a tourism-related marketing initiative targeting attendees outside of the North Iowa region for a project, meeting or event and be incurred within the calendar year (January - December)

Grant awards are limited to a maximum of 1 awarded project per organization per year.

The same project cannot receive funding 2 years in a row. If your organization received funding the prior year, you must show new marketing tactics to grow your audience outside of the North Iowa region.

Eligible expenses include (but are not limited to) planning, design, production, and placement of advertising outside of North Iowa, printed materials for distribution outside of North Iowa, or other marketing initiatives created to reach visitors to spark economic impact related to tourism expenditures.

Ineligible expenses include (but are not limited to) staff wages, prizes & giveaways for participants, equipment & software. and postage.

Funding is requested for (you may choose more than one)*

Advertising (digital marketing, social media, radio, tv, billboard, newspaper, etcPrint Production (brochures, postcards, rack cards, flyers)Multimedia production (video, podcasts, web design)Other

PROJECT SUMMARY. Explain the project, timeline for implementation and how grant funds will be used. (20 points)

TOURISM IMPACT. Describe how the project will grow Clear Lake Tourism. Use numbers - economic impact, ROI, attendance, number of households/people reached, etc. (20 points) .

INNOVATION. Describe the innovative qualities of this project. If the application is not for a new marketing initiative or event, explain how the proposed project will enhance the current marketing initiative or event. (20 points)

NEED. Explain the need for funds to implement the proposed project. Provide information on other funding sources (including successful and unsuccessful requests State whether the project will continue without an award. (15 points)

SUSTAINABILITY Include how the project's success will be measured and how the project's benefits will be utilized for future marketing endeavors. Describe plans to continue and sustain the project upon completion of the grant if applicable. (10 points)

BUDGET. Provide clear documentation of planned project expenses. We encourage you to use Clear Lake Area Chamber of Commerce members whenever possible. (10 points)

RECOGNITION. Describe how you will acknowledge the Clear Lake Tourism Office for supporting this project? (5 points)

I agree to submit invoices for eligible project expenses and proof of payments that total to at least the grant award plus 25% cash match. Grantees must also provide examples of how the Clear Lake Tourism Office's investment was acknowledged. Final reports are due 45 days after the completion of the project. Reimbursement will be released once the final reports have been filed and verified. *

Questions? Contact Clear Lake Director of Tourism: libbey@cleariakelowa.com