Case Response:
Eckhart Bookstore
Eckhart Bookstore is a small-business operating from Hyde Park. A moderately successful firm, they’ve recently (over the past year) experienced massive growth, thanks to “BookTok.” While they currently operate only in Hyde Park, they are looking into expanding their bookstore in the hopes of increasing their profits.
Eckhart Bookstore has identified 3 cities they’re interested in expanding to, and have brought you in to provide guidance on which option they should seriously consider. To help your decision, they’ve provided insight into each city. Look over these exhibits, and determine where they should expand to!
The following exhibits will help you answer these 4 questions:
- Based on the data provided in the exhibits, where should Eckhart Bookstore expand to, and why?
- What option is the least appealing, and why?
- What assumptions did you make?
- Are there any additional considerations Eckhart Bookstore should have while making this decision?
Case exhibits (click on this hyperlink to see the case exhibits)
Note: This is purely fictional and is not associated with a real business problem in any way. All the information needed to solve this case will be provided to you. Please do not use any outside information or research. All numbers are fictitious, and any inclusion of outside information might not fit with the fictitious scenario. If you make any additional assumptions, please make note of them. Do not feel compelled to use every exhibit or all the information provided - a successful answer will demonstrate the ability to recognize and disregard irrelevant information.