UUK content checklist

UUK content checklist
This checklist is for use when planning a piece of content to be published on the website. It should be filled in by the person leading the project.

If you want to fill this in collaboratively with a member of the digital team, or if you have any questions/queries then please get in touch with us at digital@universitiesuk.ac.uk

You can also find further information and guidance in our content strategy.
Name

First NameLast Name
What do you want to achieve with this content?
Who is the target audience?

Other
If other please specify
Why does our audience need this content? and why now?
What do we want this audience to do differently?
When should this content be published by?

DayMonthYear
Date
How flexible is this deadline?
How high a priority is this content for UUK?
What strategic priority/priorities does it fall under?
Does this content already exist?
If it already exists can it be improved?
If it already exists should it be archived?
Responsibilities and sign off

We can use the RACI model to decide who will develop, review and approve the content.
Responsible: Who is writing the content?
Accountable: Who is approving/signing off the content?
Consulted: Who can and should have input? (Can include internal and external stakeholders)
Informed: Who will we keep informed? (Can include internal and external stakeholders)
Evaluation

How will we know if this content is successful?
How will we know if this content is successful in the short term?
How will we know if this content is successful in the long term?
Should be Empty:

UUK content checklist

Responsibilities and sign off

Evaluation