Special Events State of the Industry 2023
We invite you to participate in a quick survey to tell us more about you and your role in the event industry as part of our upcoming State of the Industry issue. The results will help us provide you with richer content and relevant industry information. Thank you for your participation!
What are the greatest professional challenges facing you in 2024? (Select all that apply)
Increased competition
Issues I personally face surrounding DE&I
An uncertain economy
Coping with new technology
Consolidation of client base
Reduced client budgets
Labor shortage/lack of skilled labor
Demonstrating the value/ROI of special events
Shorter lead times
Lack of a career path at my company
Dealing with procurement/purchasing (supply chain) issues
Other
How many events of any kind have you been contracted for in 2023?
Less than 25
25 to 50
51 to 75
76 to 100
101 to 200
More than 200
How far into 2024 are events of any kind being booked?
Q1
Q2
Q3
Q4
Not at all
What is your projected overall profit for 2023?
Less than $250K
$250K to $499K
$500K to $999K
$1 million to $2.49 million
$2.5 million to $4.99 million
$5 million to $7.49 million
$7.5 million to $10 million
More than $10 million
I’m not privy to that data
What key steps are you taking in 2024 to improve your business? (Select all that apply)
Forming partnerships with other event professionals
Adding services
Creating events for smaller budgets
Broadening my client base
Focusing on more profitable business, moving away from less profitable business
Demonstrating the value/ROI for my events
Seeking more work from my existing client base
Increasing staff training
Marketing more aggressively
Adding new technology capabilities
Adding new staff
Other
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