5 Star Brilliance Benchmark

In the next sections, we will assess where you are currently in business. You'll rate each question 1 - 5 stars as such:

1 = It's not on my radar right now.
2 = It's on my radar but I haven't started working on it yet.
3 = I'm currently working to get this completed.
4 = I've completed this.
5 = I've completed this, know what I'm doing, and I feel good about it.

When you finish rating each question, you'll be provided with a score for each section along with a total overall score to get your 5-Star Brilliance Benchmark Rating.

Do you have a business name?

Is your business registered with the state?

Have you purchased your business domain name?

Have you setup your domain email?

Have you secured your social media handles?

Do you have a business description?

Do you know what problem your business solves?

Have you identified your target market with a client avatar?

Do you have a core offer or signature product your business offers?

Do you have a business plan, strategy, or business goals/objectives written out?

FOUNDATION

Have you selected your brand colors?

Do you have a brand mood board or stying guide?

Do you have professional photos of self or product?

Do you have branded social media templates?

Do you have branded social media banners?

Do you have a branded message or statement?

Do you have a brand story?

Are you happy with your social media bio?

Do you have/know your brand voice or messaging?

Do you have a brand strategist?

BRANDING

Do you have a website?

Do you have a CRM?

Do you have an email list?

Do you have a website Pop-up?

Do you have a lead generation magnet or offer?

Do you have a sales funnel?

Do you ask for referrals?

Do you have a CTA (call to action) via social media?

Do you use your social media to generate leads?

Have you done a promotion, giveaway, or challenge?

LEAD GENERATION

Are you comfortable using social media?

Do you understand how to use social media for your business?

Do you have a social media content strategy?

Do you Livestream to your social media platforms?

Do you use reels?

Do you use the story feature?

Do you have a posting schedule?

Do you engage with your audience on social media?

Are you consistently posting to your social media?

Do you know WHAT to post on your social media?

SOCIAL MEDIA

Do you have a product to sell?

Do you have a service to sell?

Do you have merchandise to sell?

Have you set accurate prices that you're happy with?

Do you feel your audience knows/understands what you do and offer?

Are you clearly communicating the benefits of what you offer to your audience? Not the features.

Do you know what your Unique Selling Proposition is?

Is your product, service, or merchandise branded?

Do you have a graphic designer?

Do you have at least 1,500 followers?

PRODUCT/SERVICE DEVELOPMENT

Do you have SOP's (Standard Operating Procedures for your business?

Do you have systems in place for your business? (System = what all needs to get done.)

Do you have processes in places for your business? (Process = the steps for how it needs to get done.)

Do you have a customer experience journey mapped out?

Do you follow up with your customers/clients?

Do you send out surveys, ask for feedback, or get testimonials from your customers/clients?

Do you have KPI's (key performance indicators) for your business?

CUSTOMER EXPERIENCE

5-STAR DIAMOND ASSESSMENT

What is your name*

First NameLast Name

Please enter your email to get the results*