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Welcome
Hello! The aim is to gather market research on women's shopping experiences. Please fill out this short survey. Time taken: less than 5 minutes.
15
Questions
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1
How old are you?
Under 18 years old
18 - 24 years old
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65-74 years old
75 years or older
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2
What is your sex?
*
This field is required.
Female
Male
Prefer not to say
Other
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3
What is your height?
*
This field is required.
(in feet and inches or in centimetres)
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4
Where are you based?
Please pick an option from the dropdown below
Please Select
London
South East
East
South West
West Midlands
East Midlands
Wales
North West
Scotland
Yorkshire and the Humber
Northern Ireland
North East
Outside of the UK
Please Select
Please Select
London
South East
East
South West
West Midlands
East Midlands
Wales
North West
Scotland
Yorkshire and the Humber
Northern Ireland
North East
Outside of the UK
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5
Please state where outside the UK you are based.
(e.g city, region or country)
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6
How easy is it for you to find clothes you like?
In terms of aesthetic
Very difficult
Difficult
Neutral
Easy
Very easy
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7
How easy is it for you to find clothes that fit your body?
*
This field is required.
Very difficult
Difficult
Neutral
Easy
Very easy
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8
When clothing doesn't fit you, where is the fit issue usually on the garment?
*
This field is required.
Please select all that apply.
Garment arm length too long
Garment arm length too short
Garment bust area too large
Garment bust area too small
Garment shoulders too broad
Garment shoulders too narrow
Garment waist too large
Garment waist too small
Garment hips too wide
Garment hips too narrow
Garment leg length too long
Garment leg length too short
Other
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9
As you have chosen 'other' please specify which other fit issues you usually face with garments.
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10
Rank these in order of importance to you when buying clothes, from most important to least important.
*
This field is required.
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11
Would you pay more to have a piece of clothing tailored for a better fit?
Please choose from one of the options below.
No
Not Sure
Yes
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12
Rank your likeliness to shop from these fashion segments from most likely to least likely.
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13
(Optional) Please use the space below to add any further comments about your shopping experience.
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quote
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14
A womenswear brand specialising in fit is coming. If you would like to be added to the mailing list please add your email below.
example@example.com
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15
Email
example@example.com
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16
Thank you for your responses!
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