Digital Marketing Survey

Digital Marketing Survey

We are researching what nonprofits need to accelerate their missions and want to hear from you!
Organization Name*
Select the category that best describes your organization.*
What is your organization's budget range?*

$50,000 or less$500,001 - $1,000,000$50,001 - $100,000$1,000,001 - $2,000,000$100,001 - $200,000Over $2,000,000$200,001 - $500,000Don't know/prefer not to answer
Select the best description of your organization.*

A grassroots/local nonprofitThe main office of a regional/metro organizationA local affiliate of a national federated organizationAn international organization serving in multiple countriesA branch/operating site of a regional/metro organizationThe national headquarters of a federated organizationOther
What is your role with your organization?*

CEO/Executive DirectorMarketingVolunteer ManagementDevelopment/FundraisingProgram/Service-deliveryIT/Software ManagementOther
What types of events does your organization host? Select all that apply.*

Arts PerformancesAwareness building/RecruitmentCelebrations/PartiesCommunity Outreach/FairsEducation/ClassesFundraising EventsReligious CeremoniesTrainingsVolunteer ProjectsAthletic CompetitionsOther
How many events do you host/convene in a typical month?*

1 or 23 - 55 - 1010 - 20More than 20
What kind of technology do you use for managing events? Select all that apply.*

Signup GeniusMeetup.comFacebook EventsSignup.comJotformEventbriteGoogle FormsA volunteer management softwareGivebutterCustom solution/Integration with CRMDon't knowOther
How much does your organization raise online in a typical year?*

$1,000 or less$100,001 - $250,000$1,001 - $10,000$250,001 - $500,000$10,001 - $50,000Over $500,000$50,001 - $100,000Don't know/prefer not to answer
What types of online fundraising strategies do you use? Select all that apply.*

Integrated donate button on websiteAnnual/end-of-year appealsVolunteer-led crowdfundraisersTime-sensitive appeals/challengesFacebook donateOnline ticket sales for in-person eventsThird-party fundraising platform (like Donorbox, Fundly, Classy, etc.)Other
What kind of technology do you use for digital marketing of events and fundraising calls?*

A websiteMarketing automation (like Salesforce Marketing Cloud)A Facebook pageEmail newsletterTwitter/XCRMOther social mediaPaid social adsPaid search ads/Google Ad creditsDon't knowOther

Please rate how strongly you agree or disagree with each of the statements.*

	Totally Disagree	Somewhat Disagree	Neutral	Somewhat Agree	Totally Agree	No opinion
We are able to attract all of the participants we need for our events.
We are satisfied with the performance of our small-donor fundraising activities.
Attracting new supporters to our events and fundraising campaigns is important.
Engaging our existing supporters in repeat events and campaigns is important.

Please rate how strongly you agree or disagree with each of the statements.*

	Totally Disagree	Somewhat Disagree	Neutral	Somewhat Agree	Totally Agree	I have no idea!	Not Applicable
Our website is SEO -optimized.
We have claimed our Google location profiles and use them frequently to interact with people.
We effectively take advantage of Google Ad credits for nonprofits.
We have a good email marketing/communication strategy in place.
We effectively fundraise online from small donors.
We have good insights on who our best community supporters are.

Lastly, please tell us a little about your existing solutions, if you have them. These questions are optional.
Our organization's CRM/Donor Management software (e.g. Blackbaud, Salesforce):
Our organization's donation processing software (e.g. Classy, Stripe, Network for Good):
Our organization's email marketing software (e.g. Hubspot, Mailchimp):
Our organization's volunteer management software (e.g. Get Connected, VolunteerHub):
Anything else? Feel free to share any pain points related to your organization's use of technology to publicly promote your mission and engage supporters.
Can we contact you for a follow up interview?

YesNo thanks
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