Social Media Questionnaire
We estimate that it may take approximately 30 minutes to complete. Your response is valuable to us and will help us improve our business proposal. Please note that your participation in this questionnaire is voluntary and your responses will be kept confidential. Thank you for your time and input.
Your Brand
Company Social Media Page
What’s your brand’s primary message?
Your brand message should communicate what sets your service apart, its core values, and how it benefits your customers.
What products/services do you consider to be the core of your brand?
The primary offering that represents your brand's core value proposition. It's what you are known for.
What tone are you looking to use across social media?
Controversial
Conversational
Curious
Educational
Empathetic
Grateful
Humorous
Informal
Inspirational
Nostalgic
Playful
Professional
Sarcastic
Sincere
Supportive
Urgent
Unsure
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Your Content
How often are you looking to publish new content to your profiles?
Everyday
5-6 times a week
4-5 times a week
3-4 times a week
1-2 times a week
Once a week
I'm not sure
What Social Media Pages are inspirational? (explain why they like them)
I ask this not because we would ever clone someone else’s design, but to get a sense of what esthetically you like in design.
What are the biggest barriers/obstacles to your success on social media?
Here, we'd like to know if can you pinpoint anything you think has made it difficult for you to experience success on social media based on your time using it so far.
What type(s) of content are you looking to create for your audience?
Text Posts
Images
Videos
GIFs
Stories
Polls and Surveys
User-Generated Content
Contests and Giveaways
Educational Content
Blog Posts
Infographics
Customer Testimonials and Reviews
Case Studies
Behind-the-Scenes
Quotes
Interactive Content
Memes and Humor
Product Announcements
Events and Live Streams
Celebrations and Milestones
Trending Topics
Holidays and Seasonal Content
Social Advocacy
Customer Spotlights
Industry News
Challenges and Contests
Reviews and Recommendations
Listicles
A/B Testing
Interactive Features
I'm not sure
Describe your current process for creating a piece of content, from inception to completion
This is to help us understand your current process and how we can tweak it.
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Your Target Audience
Describe your target audience.
We'd ideally like you to define the following information about your target audience for us: age, gender, income level, education level, marital or family status, occupation, ethnic background, personality, interests/hobbies and values. Anything else you can add will also be valuable information to us.
Where are the majority of your customers based geographically?
You can list countries, cities, towns, etc - anything that'll help us identify the location of your current clientele.
What needs do your customers have? What problems do they face?
How do you solve their problems?
Who are your main competitors? (Include Instagram Pages if possible)
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Your Goals
What are you hoping to achieve with social media?
Increased Brand Awareness
Engagement and Interaction
Lead Generation
Customer Loyalty
Reputation Management
Traffic to Website
Sales and Conversions
Community Building
Content Distribution
Influencer Collaborations
Feedback and Market Research
Crisis Management
Analytics and Measurement
Recruitment and Talent Acquisition
Educational Opportunities
Product Launches and Announcements
Event Promotion
Cost-Effective Marketing
Global Reach
Sustainability and Social Responsibility
Partnership Opportunities
Unsure
What do you expect from us as your social media manager?
What social media analytics and reports do you want to see? How often?
How much involvement/control are you looking to have?
What is your monthly budget for Social Media?
$300-$499
$500-$899
$900-$1299
$1300-$2099
Unsure
Who should be our main point of contact at the business? Provide their details
Ideally, this will be the individual we'll correspond with regarding desired campaigns and content. This will also be the person that'll have their say and be able to aid us in making decisions/approving content. If you'd like more than one individual to be involved in the above processes, feel free to leave contact information for up to two more people.
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