UTM Calculator

UTM Calculator
Use this tool to generate SD Worx-compliant UTM-tagged URLs effortlessly. Fill in the required fields, and receive an email with your tagged URLs for use. Questions on usage? Reach out to Shanil Gannoo. Learn about UTM tag reporting in the MarTech Academy article.
Name*

First NameLast Name
Your Email*
example@example.com
Department*
Country*
Language*
Campaign code*
Examples: 24MS001 or 24RW001 or PAYROLL or INFO or ... see naming convention documentation for more information!
Do not add country code to the campaign code.

Always follow the naming convention (for more information, click the link)!
Campaign Name*
DO NOT USE Spaces and concatenate everything with _ (underscore)

This ensures us to have a better reporting
What medium will you be using?*

EmailPaid SocialSearch & DisplayOrganic SocialReferralPrint

Paid Social
What platform?*

facebookinstagramlinkedinother
Always on?*

YesNo
Funnel 🧐*
Objective*
Additional info
Audience Info
Audience?🧐*
Additional Audience info 🧐*
Further define audiences based on demographics, professional info, interests or behaviour
DO NOT USE Spaces and concatenate everything with _ (underscore)
Ad Info
Ad Format*
Ad number
Only add numerical values (1, 2, 3, ...)

Search & Display
What platform?*

googlebingyoutubeother
Always on?*

YesNo
Funnel*
Campaign Type*
Additional Keyword Info*
Audience Info
Audience?*
Additional Audience info
Further define audiences based on demographics, professional info, interests or behaviour
DO NOT USE Spaces and concatenate everything with _ (underscore)
Ad Info
Ad Format*
Ad Name Additional info
Ad number
Only add numerical values (1, 2, 3, ...)

Referral
From where is the referral going to happen?*
Referral is only for external partners or websites. NOT for sdworx domains like sdworx.be, sdworx.com, events.sdworx.com, ... this is automatically tracked

Confirmation?
By submitting this form you will receive a confirmation email with all the generated UTM links. Do not forget to always place the utm behind the url in your assets.

www.sdworx.com?utm_source=example&utm_medium=example&utm_campaign=example
If you have any feedback for us on how to improve this calculator, do let us know!
emailPromotion
emailPromotionReminder
emailNewsletter
emailEventInvitation
emailEventInvitationReminder
emailEventRegistration
emailEventAftercareAttendee
emailEventAftercareNoShow
emailNurturingFlow
emailSurvey
emailOther
FacebookCampaignName
FacebookAdSetName
cpcOutputFacebook
cpcOutputInstagram
LinkedInCampaignName
cpcOutputLinkedin
cpcOutputOther
SearchAdGroup
SearchGoogleCampaignName
SearchGoogle
DisplayGoogle
SearchBingCampaignName
SearchBing
DisplayBing
SearchYTCampaignName
SearchYoutube
SearchOther
SocialOutputFacebook
SocialOutputLinkedin
SocialOutputXING
ReferralOutput
PrintOutput
keyword
lpurl
Should be Empty:

Email