How the 36-Touch System Drives Sales
The Database Management system works by systematically building trust and demonstrating value over time, ensuring that when a client needs your services or is asked for a referral, they think of you first.
Systemized Marketing: Provides a clear, actionable plan for year-round contact that prevents agents from getting overwhelmed.
Increased Visibility & Top-of-Mind Awareness: Consistent contact (an average of 3 touches per month) keeps you top of mind with your clients. People tend to forget a brand or offer every 17 days, so frequent engagement is key.
Trust, Expertise & Stronger Relationships: High-impact, valuable touches—such as providing hyper-local market statistics, an annual equity check-up, or a client appreciation event—position you as an expert, not just a salesperson. Builds deeper connections with your Sphere of Influence (SOI) and past clients.
Predictable Income: Creates a steady flow of business by systematically nurturing your database, leading to consistent referrals. By moving away from random lead generation and focusing on a systematic follow-up with a known database, you build a more predictable, referral-based business.
Key Variables for Your Results
The actual number of units you gain will depend on:
Database Quality: The 17:100 ratio is for people you already have a relationship with ("mets"). Results from cold leads will be different.
Execution and Consistency: The system only works if executed daily and systematically. Skipping touches or relying on low-impact automated emails can reduce effectiveness.
Market Conditions: Your specific industry and local market dynamics will influence sales cycles and conversion rates.
Quality of Touches: Personal phone calls, valuable direct mail, and in-person events often have a higher impact than generic, automated emails.
In essence, the Profile Plus Database Management system is a framework to maximize the potential of your existing network. By systematically caring for your client relationships, you dramatically increase the likelihood that they will do business with you or refer you to others. We are here to partner with you to turn your contacts into a significant financial asset instead of an unused Rolodex.
What's Included:
• Weekly systematic comb-through (DTD2)
• Monthly newsletter emailed (*additional charges may apply for customer newsletters)
• Weekly call list sent to help you stay in close contact with your database
• Set up drip campaigns
• Campaign creation as needed
• Happy Birthday text/email/list emailed (*additional charges may apply for texts)
• Happy Anniversary text/email/list emailed (*additional charges may apply for texts)
• Add contacts to your database
• Postcard/mailer creation
• Layout, upload addresses, and place order