MERCEDES-AMG EQE SUV
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LOOKS
INTERIOR: Does the design tell a story? Do you get lost in the details? Does it evoke a reaction?
Motel Room
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Show Room
5
1 is Motel Room, 5 is Show Room
EXTERIOR: How is the form, proportion, and balance? Is there a sense of drama and presence? Does it work from every angle, just some, or none?
Work in Progress
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Work of Art
5
1 is Work in Progress, 5 is Work of Art
LUXURY & COMFORT
ERGONOMICS: How comfortable and accessible is the seating position (including the pedal box) the userinterfaces (including buttons, switches and infotainment controls) and thevisibility? Anything too long, short, difficult to use or out of place?
HIGHCHAIR
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EAMES CHAIR
5
1 is HIGHCHAIR, 5 is EAMES CHAIR
MATERIALS: Premium or bargain? How is the craftsmanship and finishing—any visible gaps or wide expanses of plastic? Does anything feel cheap or flimsy?
HOME DEPOT
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HOME-WORTHY
5
1 is HOME DEPOT, 5 is HOME-WORTHY
NOISE, VIBRATION, HARSHNESS: Any rattles, bumps, squeaks, wind noise or tire thrum?
BANK ROBBERY
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BANK VAULT
5
1 is BANK ROBBERY, 5 is BANK VAULT
PERFORMANCE
ACCELERATION:
RIDE SHARE
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WARP DRIVE
5
1 is RIDE SHARE, 5 is WARP DRIVE
HANDLING: How responsive is the car? How well does it respond to driving dynamics—does it feel planted and secure, or jittery and disconnected? How quickly does it brake, shift and respond to steering inputs?
FOOD CART
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GO-KART
5
1 is FOOD CART, 5 is GO-KART
UTILITY
How much passenger room, cargo room and ground clearance are available? How easy is ingress and egress? Could you use it to go grocery shopping, or as a daily driver?
SPECIAL TREATMENT
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SPECIAL FORCES
5
1 is SPECIAL TREATMENT, 5 is SPECIAL FORCES
INTANGLIBLES
WOW FACTOR:
FIRE SALE
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FIREWORKS
5
1 is FIRE SALE, 5 is FIREWORKS
COLLECTABILITY: Will the design holdup in 10, 20, 30 years? Is there anything gimmicky, dissonant or inauthentic about the execution?
INSTANTLY FORGETTABLE
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INSTANT CLASSIC
5
1 is INSTANTLY FORGETTABLE, 5 is INSTANT CLASSIC
Additional Mercedes- AMG EQS SUV Comments
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