Tourism Development Grant
Special Programs - Temporary Exhibits or Events Application
The Beloit Convention and Visitors Bureau Charitable Foundation will accept grant applications up to $15,000 for costs related to the development of attractions, amenities, and interactive experiences, as well as high impact traveling exhibitions and certain types of signage in the greater Beloit region. All projects must be likely to generate overnight hotel stays or enhance the visitor experience. Grants for any of the following purposes are not eligible: non-high-profile festivals and events, feasibility studies, operating expenses, annual fund drives, endowment funds, reimbursement for previously incurred expenses, marketing, research, travel, and expenses typically considered to be overhead. Grant applications are reviewed in March and September.
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Date of application
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Month
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Year
Applicant's legal organization name
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Applicant's employer identification number
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Organization type
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Please Select
501(c)(2)
501(c)(3)
501(c)(4)
501(c)(6)
501(c)(7)
Other
Municipality
Special Program grant amount requested
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Applicant's contact name
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First Name
Last Name
Applicant's title
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Applicant's address
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Street Address
Street Address Line 2
City
Please Select
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
State
Zip Code
Applicant's phone
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Please enter a valid phone number.
Applicant's email address
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example@example.com
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Number of employees in the organization
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Organization's purpose and mission
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Program name
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Program start date
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Month
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Year
Date
Program completion date
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Month
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Date
Special Program total cost
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Describe the program by answering all of these questions: What will it look like and when will it be accessible?, Is it new to the greater Beloit region?, What makes it special and unique to Wisconsin?, What will a visitor experience when there and how long will a visitor spend there?
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Describe the program by answering all of these questions: What impact will the project have on the tourism economy? Will this project enhance the visitor experience and/or attract visitors from outside of 50 miles?
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Describe the program's tourism impact by addressing all of these questions: Is the program interactive? What type of experience does it provide for the visitor? Is it open to the public? Is it operational for more than three months? Will it be available on the weekends and in the evening? Will it serve a substantial number of overnight visitors? If not, how many day trippers will it generate? Will it generate hotel room nights, and if so, how many? Will it contribute to our ability to attract leisure travelers, conventions, or sporting events?
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How do you foresee your organization working with Visit Beloit once the program is implemented? What other attractions and/or community organizations will you collaborate with?
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Describe the program's operational plan including answers to all of these questions: How will the program be staffed? How experienced is your staff and will it require special training to operate? How will you ensure adequate operational funding? Does the program require insurance beyond what you normally carry? Who is your target audience? What do you anticipate your marketing budget to be and what kind of sales and advertising will you do? Who will provide the marketing expertise you need? What plans do you have for cross promotion with other tourism-related businesses? Will you make arrangements for special parking? What will you charge for admission?
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Describe how the program will be marketed to the visiting public including answers to all of these questions: Who is your target audience? Where will you advertise? What media will you use to market this exhibit? What is the advertising message? What marketing strategies will you employ beyond the ad spend? What is your public relations plan? What is the marketing budget for this program and how will it be allocated? Who will do the marketing work you've described? What kind of media attention do you expect this program to attract to the greater Beloit region?
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What else should we know to help us decide whether to award a grant to this program?
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Exhibits only need to answer questions in this section.
If this exhibit is completely new and has no previous locations/installations, write N/A in each section.
Location
Dates
Total attendance
From how far away did attendees come for the exhibit?
Other relevant information
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How much money do you have left to raise for this program? If any, provide the plan for securing the money.
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Special Program budget
The total funds should equal or exceed the total expenses.
Source of Special Program funds
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(Fill in dollar amounts below)
Tourism Development Grant request
Other contributions received
Other contributions pledged
Sponsorships secured
Sponsorships pledged
Other
Total Special Program funds (auto-calculated)
Use of Special Program funds
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(Fill in dollar amounts below)
Exhibit/facility rental
Exhibit shipping
Facility modifications to host
Insurance
Security
Short-term staff
Marketing
Other
Total Special Program expenses (auto-calculated)
In-kind contributions
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(Fill in dollar amounts below)
Staff
Other
Total in-kind contributions (auto-calculated)
Additional documents that will need to be submitted with the application include the applicant's bylaws, list of board members, most recent financial statements, and anything that will aid in visualizing the program. These documents can be e-mailed to Pam Garland-Gjestson at pam@visitbeloit.com.
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