RSM Book 2024 "Package Your Expertise" Questionnaire
Name
*
First Name
Last Name
Email
*
example@example.com
1. How would you describe your voice as you want it to come through in this chapter? (Think adjectives: humorous, professional, warm, etc.)
*
2. Describe your mission/purpose/drive as it relates to your business. What do you do and why? Note: You’ll incorporate this info into your personal story/intro (question 3 below)
*
3. Stories sell. As humans, we’re wired to learn through stories. What personal story can you share with readers to illustrate the importance of discovering, claiming, owning or packaging your expertise? Keep the story arc in mind: intro, conflict, climax, resolution.Your story of discovering and packaging your expertise will be the intro to your chapter. Here are some questions to consider:- What were things like before you discovered your expertise and started making money based on your knowledge, expertise, and experience? Describe your mindset, your emotional state, and how not owning your expertise manifested in your life and business.- What were some of the stages you went through while discovering, claiming, and packaging your expertise and your offers? - What events, turning moments, or transitions you went through that influenced what you do now? Note: While writing your answers, please include information around the concise timeline of the events. Include dates/timelines in your answers, so readers can understand when things happened throughout the course of your life/experience OVERALL. (This is especially important if we are ghostwriting your chapter for you.)
*
4. How did you meet/come to know and work with Alina? How did working with her help you on your journey? (More than likely, your answer to this question will relate to question 5 below)
*
5. How did creating an online program help you get more clear on packaging your expertise? How did it help you see that your expertise is valuable and needed? What possibilities and opportunities have opened up for you for monetizing your knowledge and expertise since you created it?
*
6. Please share specific numbers and results that you’ve created in your business as it relates to packaging your expertise (through online programs, workshops, challenges, coaching and beyond).
*
7. How did creating and running an online program help you realize the impact you are making? Please include a paragraph-long case study/story that showcases the transformation one of your clients experienced as a result of working with you. NOTE: This part is designed to showcase your expertise and spotlight the value you provide.
*
8. Describe the three biggest lessons you learned about yourself and your expertise on your journey to packaging your expertise.
*
9. You likely had to make some mindset shifts in order to start packaging your expertise. What were they, however big or small? What specific steps did you take in order to overcome limiting beliefs and blocks around owning and packaging your expertise? Offer your reader tips or an exercise/process/realization that helped you.
*
10. What do you wish you knew about yourself and your expertise before you started your current business? What corresponding advice might you offer?
*
11. What free gift (lead magnet) related to your expertise do you have in mind to share with your readers? If it already exists, share the title, link, and short description. If it doesn’t exist yet, no worries. You’ll have until May 15th to create it.
*
12. Provide a three- to five-sentence bio written in third person.
*
13. Provide the full URL to your main website, where readers can learn more about you (specify if it’s http or https)
*
Submit
Should be Empty: