iEmergent Chicago Data Game

Let’s try guessing something about the Chicago market—first without data.
What is forecasted to be the largest volume census tract, in dollars, for loans to Hispanic borrowers in 2024 in Chicago? To help, we’ve narrowed it down to a few census tracts, highlighted below:

Good guess!

You guessed, didn’t you? Let’s see another way of looking at this to see if you can answer with more confidence.

Nice try, but that's incorrect.

Even with a 20% chance, it’s still hard to know where segmented loans will be. Let's try again but with data.

Now what if we gave you this map, with the same census tract options circled. Which census tract is forecasted to be the largest volume census tract, in dollars, for loans to Hispanic borrowers in 2024 in Chicago?

Good try, but let’s try one more time. Look at the legend—which census tract is colored in the highest-percent category?

Congrats!

No guessing this time. See how—even in this quick, gamified example—the right data, maps, and tools can help lenders identify opportunity gaps.
Want to see this type of forecast data for your market? Get your free market report. Just share your info and we'll be in touch to get you market data like:
- How your loan volume compares to market competitors
- Diverse lending performance
- Opportunity gaps for sales growth
- And more
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Let’s try guessing something about the Chicago market—first without data.