Where to find your clients on social media!
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Your Name
*
First Name
Last Name
Email
*
example@example.com
Boring Logistics
*
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Age
1. What age categories best reflects your "average" client?
*
18-29
30-49
50-64
65+
Facebook 18-29
Instagram 18-29
Pinterest 18-29
LinkedIn 18-29
Twitter 18-29
TikTok 18-29
Facebook 30-49
Instagram 30-49
Pinterest 30-49
LinkedIn 30-49
Twitter 30-49
TikTok 30-49
Facebook 50-64
Instagram 50-64
Pinterest 50-64
LinkedIn 50-64
Twitter 50-64
TikTok 50-64
Facebook 65+
Instagram 65+
Pinterest 65+
LinkedIn 65+
Twitter 65+
TikTok 65+
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Income Range
2. Which income category does your average client fall into? (Individual income, not household income)
< $30,000
$30,001-$49,999
$50,000-$74,999
$75,000+
Facebook < $30K
Instagram < $30K
Pinterest < $30K
LinkedIn < $30K
Twitter < $30K
TikTok < $30K
Facebook 30-50K
Instagram 30-50K
Pinterest 30-50K
LinkedIn 30-50K
Twitter 30-50K
TikTok 30-50K
Facebook 51-75K
Instagram 51-75K
Pinterest 51-75K
LinkedIn 51-75K
Twitter 51-75K
TikTok 51-75K
Facebook 75K+
Instagram 75K+
Pinterest 75K+
LinkedIn 75K+
Twitter 75K+
TikTok 75K+
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Gender
(Pew only provides gender data for those that identify as female or male. You can leave question blank if it's non-representative.)
3. Your "average" client identifies as:
Male
Female
Facebook Male
Instagram Male
Pinterest Male
LinkedIn Male
Twitter Male
TikTok Male
Facebook Female
Instagram Female
Pinterest Female
LinkedIn Female
Twitter Female
TikTok Female
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Education
4. What best reflects your average client's education level?
*
High School Degree (or less)
Some College
College Degree (or more)
Facebook HS
Instagram HS
Pinterest HS
LinkedIn HS
Twitter HS
TikTok HS
Facebook Some College
Instagram Some College
Pinterest Some College
LinkedIn Some College
Twitter Some College
TikTok Some College
Facebook College+
Instagram College+
Pinterest College+
LinkedIn College+
Twitter College+
TikTok College+
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Location
5. The location of residence for your clients is most often:
*
Rural
Suburban
Urban
Facebook Rural
Instagram Rural
Pinterest Rural
LinkedIn Rural
Twitter Rural
TikTok Rural
Facebook Suburban
Instagram Suburban
Pinterest Suburban
LinkedIn Suburban
Twitter Suburban
TikTok Suburban
Facebook Urban
Instagram Urban
Pinterest Urban
LinkedIn Urban
Twitter Urban
TikTok Urban
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Race/Ethnicity
Pew looked at social media usage by three racial/ethnic categories only. According to Pew, "White and Black adults are those who report being only one race and not Hispanic. Any race may identify as Hispanic." (You can answer this question if your client demographic largely identifies in one of these 3 racial/ethnic categories or leave it blank if it's non-representative.)
6. Your "average" client identifies as:
Black
Hispanic
White
Facebook Black
Instagram Black
Pinterest Black
LinkedIn Black
Twitter Black
TikTok Black
Facebook Hispanic
Instagram Hispanic
Pinterest Hispanic
LinkedIn Hispanic
Twitter Hispanic
TikTok Hispanic
Facebook White
Instagram White
Pinterest White
LinkedIn White
Twitter White
TikTok White
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Your social media habits!
7. Which is your favorite social media platform?
Facebook
Instagram
Pinterest
LinkedIn
Twitter
TikTok
Facebook Preference
Instagram Preference
Pinterest Preference
LinkedIn Preference
Twitter Preference
TikTok Preference
Submit
Calculation Page
Facebook Score
Instagram Score
Pinterest Score
LinkedIn Score
Twitter Score
TikTok Score
Should be Empty: