Local SEO Onboarding Form
Filling out this onboarding form is crucial for ensuring that the local SEO campaign is tailored to your specific needs and goals. By providing detailed information about your business, services, target audience, and competitors, our team will develop a strategy that maximizes your online visibility and drives relevant traffic.
Please list your full business name.
Do you have a Google Business Profile listing?
Yes
No
Do you have access to your Google Business Profile listing?
Yes
No
I'm not sure
Please add your business license/registration or images of your business' signage. (no logos)
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In instances, Google support will ask for these documents to make any changes.
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What is your main objective for this Local SEO campaign?
Increase visibility
Generate new reviews
Increase listing engagement
Increase keyword rankings
Establish online presence
Showcase new products/services
What local areas do you service?
Please note, in order to follow Google guidelines the cities/zip codes need to be within 2 hours of your business address.
What challenges are you currently facing in your local market?
New Competition
Recently Relocated
Extremely saturated market
Other
What are your top five keywords that you are currently targeting? (if any, ranked by importance)
Please let us know what your current focus is and if the focus will change with any seasonality.
This could include services, products, offerings, etc.
What is your average order value?
Your average value per customer
What is your lead to close rate?
Percentage of visitors that become customers
Are you HIPAA or GDPR compliant?
Yes
No
Not sure
Are you closed for any of the following holidays?
New Years Eve
New Years Day
Presidents Day
Martin Luther King Jr. Day
Memorial Day
Juneteenth
Fourth of July
Labor Day
Thanksgiving Day
Black Friday
Christmas Eve
Christmas Day
Do you have any special hours?
Happy hours, delivery hours, special holiday hours, etc.
Are any of the below attributes applicable to your business?
Identifies as Asian-owned
Identifies as Black-owned
Identifies as disabled-owned
Identifies as Indigenous-owned
Identifies as Latino-owned
Identifies as LGBTQ+owned
Identifies as veteran-owned
Identifies as women-owned
Has wheelchair accessible restroom
Has wheelchair accessible seating
Has gender neutral restroom
LGBTQ+ friendly
Transgender safespace
Cash-Only
Accepts credit cards
Accepts debit cards
Accepts NFC mobile payments
Appointment required
Offers online estimates
Onsite services available
UK & CA Based Businesses Only: Please add your language, spelling, and dialect preferences. Confirm any bilingual requirements as well.
e.g., UK English, Canadian English, regional tone
Social Posts
What tone of voice would you like us to use in your posts?
1st person plural (we/our/us)
2nd person (you, your, yourself)
3rd person (he, she, it, they)
How would you describe your brand's personality (e.g., professional, friendly, innovative)?
Formal (professional at all times)
Friendly (conversational with occasional family-friendly humor)
Innovation
A combination of both
What services, products, or features would you like us to highlight in your posts?
Do you have any regular specials, sales, or promotions that we can post about (e.g. free consultations/estimates, warehouse prices, Happy hour from 4-6 weekdays, etc…)?
Are there competitors whose Google Business Posts or social media posts you admire or want to differentiate from?
Is there anything on your business website that you do NOT want us to include in your posts?
This includes services, products, languages we shouldn't use, etc.
Images or short videos
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Please add any relevant images that we can add to your listing or use in GBP posts. We will need images for all posts. Videos can only be up to 30 seconds long, up to 75 MB file size, and 720 pixels or higher.
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Review Responses
We will start responding to reviews on your behalf in Month 1 of the campaign. Responding to reviews helps your local SEO, as well as shows potential consumers that you appreciate your customer feedback.
What email address and/or phone number would you like to use in negative review responses?
We keep responses general and to the point. It is a best practice to always try to take those conversations offline when possible.
Reviews
Reviews make up about 16% of the Local SEO ranking factors, so encouraging more customers to leave reviews can lead to enhanced online visibility and credibility for your business. You'll have the option to send out an email requesting reviews on your Google Business Profile. A white-labeled email will be sent to a provided list of recipients asking them to leave a review on your Google Business Profile.
What are you currently doing to generate new reviews?
Email requests
Text requests
QR code
Asking in person
Nothing
Are you interested in review requests?
Yes
No
Unsure
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