SESSION 2 ASSESSMENT for The Legal Cheek Commercial Awareness Academy 2023-24: Law firm client dynamics – with Baker McKenzie
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1. Which of the following is NOT a key difference between working in-house vs working in private practice?
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Having one client vs multiple clients
Being involved in the entire transaction vs part of a transaction
Having a purely business role vs a purely legal role
Not billing for work vs charging by the hour
2. In a pitch for work, who is being persuaded to buy legal services?
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The Legal Services Board
The law firm partner
The company CEO
The company general counsel
3. Which of the following is the LEAST common method for corporate law firms to win work?
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Pitching to potential clients
Referrals from other departments within the firm
Networking
Advertising campaigns
4. Which of the following is the fundamental similarity between working in-house vs private practice?
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Providing a service
Identical salaries
Working with the same number of colleagues
Matching progression opportunities
5. At what stage can a lawyer begin developing client relationships?
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As a trainee
As a newly qualified associate
As a senior associate
As a partner
6. What is the typical career journey of an in-house lawyer?
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Trainee at company → Qualified lawyer at company → Mid-level lawyer at company → Senior lawyer at company
Trainee at law firm → Qualified lawyer at law firm → Mid-level lawyer at law firm → Senior lawyer at company
Trainee at law firm → Qualified lawyer at company → Mid-level lawyer at law firm → Senior lawyer at company
Trainee at company → Qualified lawyer at law firm → Mid-level lawyer at law firm → Senior lawyer at company
7. What statement about in-house training contracts is NOT true?
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They tend to be less well advertised than private practice opportunities
There are fewer of them compared to training contracts in law firms
They often go to existing employees or those already working for the company as a paralegal
Training this way means you can never work for a law firm in the future
8. You are an in-house lawyer doing a 'panel review' to select a new go-to law firm when your company needs legal help. Required to select between a group of leading international law firms, which one do you choose?
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The firm that offers the most competitive price
The firm that has the most up-to-date tech solutions for your problems
The firm that demonstrates technical expertise and dedication to the commercial challenges you face
The firm whose lawyers have the best academics
9. How do law firms tend to approach the handling of client complaints or dissatisfaction?
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Ignoring complaints to avoid conflict
Addressing concerns promptly and proactively
Refusing to work with dissatisfied clients
Charging extra for addressing complaints
10. Which of the following is NOT a common method used by law firms to foster client relationships?
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Seconding trainees free of charge
Hosting client appreciation events
Offering fixed fees rather than charging by the hour
Providing free legal advice
Calculation
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