Are you alienating your community with egocentric marketing?

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1. Is your mission centered around your art, or around your community?* This field is required.
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Art
Community
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2. Does your marketing highlight the details of your offerings, or does it highlight the outcomes your offerings provide?* This field is required.
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Details of the Art/Event
Benefits for the Ticket Buyers
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3. Is the goal of your marketing to sell tickets, or to inspire consumers to improve their lives through your offerings?* This field is required.
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Sell tickets
Inspire consumers
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4. Does your marketing most often talk about your organization—"we" and "our"—or does it speak directly to the consumer—"you" and "your."* This field is required.
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We/Our
You/Your
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5. Does your marketing center YOU—or does it center the real life circumstances of your patrons, illuminating how your offerings can help them or improve their lives?* This field is required.
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Us
Our Patrons
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6. Do you feature reviews from art critics, or do you feature testimonials from real-life audience members?* This field is required.
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Art Critics
Audience Members
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7. Do your calls to action reflect the organization' perspective and needs (e.g., Support Us, Buy Tickets) or are they framed from the customer's perspective (e.g., Make a Difference, Attend a Performance)?* This field is required.
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Organization's Perspective
Customer's Perspective
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8. Does your marketing use elevated, formal, flowery language, or does it use colloquial, everyday, down-to-earth language?* This field is required.
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Formal/Elevated
Colloquial/Down-to-earth
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9. Does your organization communicate with your potential customers in ways that are comfortable and familiar for your marketing team, or does it communicate in the variety of ways that your target audiences interact with their world? (TikTok, for example.)* This field is required.
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Our Team
Target Audiences
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10. In your photography and video content, do you primarily feature your art/artists or your patrons/audience?* This field is required.
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Art/Artists
Patrons/ Audience
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11. Does your photography and video content reflect the diversity of the community you aim to serve?* This field is required.
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Never
Always
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12. Does your marketing imagery primarily show your artists in action, or does it draw on themes that are familiar in your target audiences' lives (nature, mindfulness, beauty, athleticism, food, etc.)* This field is required.
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Artists
Familiar
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13. Does the photography and video content of your artists primarily feature formal poses with tuxedos and gowns, or does it provide a stylish yet informal glimpse into their personal lives?* This field is required.
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Formal
Informal
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14. Do you list the concert/event running time on your website?* This field is required.
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Never
Always
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15. Do you primarily program time-tested masterworks/warhorses that your loyal audiences know and love, or do you actively include art created by artists that reflect the diversity of the community you serve OR art that tackles the pressing issues that are relevant to your communities today.* This field is required.
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Masterworks
Diverse Artists/Social Issues
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16. Do you keep a finger on the pulse of your target audiences by talking with them one-on-one, running focus groups, and/or sending post-event surveys that capture the outcomes they experienced through your offerings?* This field is required.
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Never
Always
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17. Do you seek out the perspective of Outsiders/nonconsumers to understand their everyday needs and to learn what makes them uncomfortable about venturing into your world?* This field is required.
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Never
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18. Do you use inclusive practices that make it possible for users of all abilities to fully experience your brand, access and interact with our website, receive and understand communication?* This field is required.
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Never
Always
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19. Are your website and program notes made available in the languages that are common in the community you serve?* This field is required.
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Never
Always
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20. Does your organization actively seek out partnerships with diverse community groups and cultural organizations to ensure that your programming is inclusive and representative of/relevant to the community you serve?* This field is required.
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Never
Always
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Your Score
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Any comments or questions?
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Your First Name* This field is required.
First Name
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example@example.com
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