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Thank you for your time to fill out the 2024 deuter survey. Please enter your contact information to be eligible to win one of 10 deuter daypacks.
27
Questions
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1
What outdoor activities do you participate in?
Day hiking
Backpacking
Road biking/Gravel riding
Yoga
Walking
Stand up paddling
Mountaineering/Ice Climbing
Camping
Rock Climbing/Bouldering (incl. indoor)
Alpine Skiing/Snowboarding
Ski Touring/Splitboarding (incl. backcountry)
Trail Running
Road Running/Jogging
Snow Shoeing
Fishing and Fly Fishing
Hunting
Mountain biking
Other (please specify on the next page)
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2
If you selected Other please write your answer here, otherwise skip
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3
What activities are you interested in pursuing in the future?
Day hiking
Backpacking
Road biking/Gravel riding
Yoga
Walking
Stand up paddling
Mountaineering/Ice Climbing
Camping
Rock Climbing/Bouldering (incl. indoor)
Alpine Skiing/Snowboarding
Ski Touring/Splitboarding (incl. backcountry)
Trail Running
Road Running/Jogging
Snow Shoeing
Fishing and Fly Fishing
Hunting
Mountain biking
Other (please specify on the next page)
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4
If you selected Other please write your answer here, otherwise skip
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5
How long have you participated in outdoor activities?
Less than 1 year
1-3 years
More than 4 years
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6
How often do you get outside to recreate?
0-1 times per week
2-4 times per week
5+ times per week
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7
How often do you hike in a month?
0-1 times
2-3
4-5
6+
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8
How many nights have you spent on outdoor/backcountry trips (incl. car camping) in the last 12 months?
0-1
2-3
4-5
6+
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9
Why do you participate in outdoor recreation?
Getting some exercise/staying healthy
Getting or maintaining fitness
Having fun
Spending time outside
Spending time with friends
Spending time with family
Managing stress
"Flow state", leaving it all behind, etc
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10
Rank the following as they relate to importance/consideration when purchasing a backpack
1 Least Important
2
3
4
5
6
7
8
9 Most Important
Warranty and Durability
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Row 0, Column 6
Row 0, Column 7
Row 0, Column 8
Comfort
Row 1, Column 0
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Row 1, Column 6
Row 1, Column 7
Row 1, Column 8
Sustainability
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Row 2, Column 4
Row 2, Column 5
Row 2, Column 6
Row 2, Column 7
Row 2, Column 8
Weight
Row 3, Column 0
Row 3, Column 1
Row 3, Column 2
Row 3, Column 3
Row 3, Column 4
Row 3, Column 5
Row 3, Column 6
Row 3, Column 7
Row 3, Column 8
Features, Pockets, padding, ease of loading, etc
Row 4, Column 0
Row 4, Column 1
Row 4, Column 2
Row 4, Column 3
Row 4, Column 4
Row 4, Column 5
Row 4, Column 6
Row 4, Column 7
Row 4, Column 8
Price
Row 5, Column 0
Row 5, Column 1
Row 5, Column 2
Row 5, Column 3
Row 5, Column 4
Row 5, Column 5
Row 5, Column 6
Row 5, Column 7
Row 5, Column 8
Styling/Appearance/Color
Row 6, Column 0
Row 6, Column 1
Row 6, Column 2
Row 6, Column 3
Row 6, Column 4
Row 6, Column 5
Row 6, Column 6
Row 6, Column 7
Row 6, Column 8
Inclusion of Hydration System
Row 7, Column 0
Row 7, Column 1
Row 7, Column 2
Row 7, Column 3
Row 7, Column 4
Row 7, Column 5
Row 7, Column 6
Row 7, Column 7
Row 7, Column 8
Fit/Sizing
Row 8, Column 0
Row 8, Column 1
Row 8, Column 2
Row 8, Column 3
Row 8, Column 4
Row 8, Column 5
Row 8, Column 6
Row 8, Column 7
Row 8, Column 8
Warranty and Durability
Comfort
Sustainability
Weight
Features, Pockets, padding, ease of loading, etc
Price
Styling/Appearance/Color
Inclusion of Hydration System
Fit/Sizing
1 Least Important
Row 0, Column 0
2
Row 0, Column 1
3
Row 0, Column 2
4
Row 0, Column 3
5
Row 0, Column 4
6
Row 0, Column 5
7
Row 0, Column 6
8
Row 0, Column 7
9 Most Important
Row 0, Column 8
1 Least Important
Row 1, Column 0
2
Row 1, Column 1
3
Row 1, Column 2
4
Row 1, Column 3
5
Row 1, Column 4
6
Row 1, Column 5
7
Row 1, Column 6
8
Row 1, Column 7
9 Most Important
Row 1, Column 8
1 Least Important
Row 2, Column 0
2
Row 2, Column 1
3
Row 2, Column 2
4
Row 2, Column 3
5
Row 2, Column 4
6
Row 2, Column 5
7
Row 2, Column 6
8
Row 2, Column 7
9 Most Important
Row 2, Column 8
1 Least Important
Row 3, Column 0
2
Row 3, Column 1
3
Row 3, Column 2
4
Row 3, Column 3
5
Row 3, Column 4
6
Row 3, Column 5
7
Row 3, Column 6
8
Row 3, Column 7
9 Most Important
Row 3, Column 8
1 Least Important
Row 4, Column 0
2
Row 4, Column 1
3
Row 4, Column 2
4
Row 4, Column 3
5
Row 4, Column 4
6
Row 4, Column 5
7
Row 4, Column 6
8
Row 4, Column 7
9 Most Important
Row 4, Column 8
1 Least Important
Row 5, Column 0
2
Row 5, Column 1
3
Row 5, Column 2
4
Row 5, Column 3
5
Row 5, Column 4
6
Row 5, Column 5
7
Row 5, Column 6
8
Row 5, Column 7
9 Most Important
Row 5, Column 8
1 Least Important
Row 6, Column 0
2
Row 6, Column 1
3
Row 6, Column 2
4
Row 6, Column 3
5
Row 6, Column 4
6
Row 6, Column 5
7
Row 6, Column 6
8
Row 6, Column 7
9 Most Important
Row 6, Column 8
1 Least Important
Row 7, Column 0
2
Row 7, Column 1
3
Row 7, Column 2
4
Row 7, Column 3
5
Row 7, Column 4
6
Row 7, Column 5
7
Row 7, Column 6
8
Row 7, Column 7
9 Most Important
Row 7, Column 8
1 Least Important
Row 8, Column 0
2
Row 8, Column 1
3
Row 8, Column 2
4
Row 8, Column 3
5
Row 8, Column 4
6
Row 8, Column 5
7
Row 8, Column 6
8
Row 8, Column 7
9 Most Important
Row 8, Column 8
1
of 9
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11
How important to you is it to purchase products made from environmentally-friendly materials, including those made without PFAS?
Very Important
Important
Somewhat Important
Neither Important nor Unimportant
Unimportant
Very Unimportant
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12
Would you pay more for a product that uses environmentally-friendly materials?
YES
NO
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13
How do you research a backpack before purchasing?
Friend Recommendations
Online product reviews (i.e. blogs, Outside.com, Gear Junkie, etc.)
Brand websites
Magazines
Social Media
Retailer Websites (REI.com, Backcountry.com)
Online peer reviews (i.e. verified purchaser reviews)
Retail store employee
Other
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14
How important are reviews from the following when making your purchase?
1 Most Important
2
3
4
5
6
7
8
9 Least Important
Friend recommendations
Row 0, Column 0
Row 0, Column 1
Row 0, Column 2
Row 0, Column 3
Row 0, Column 4
Row 0, Column 5
Row 0, Column 6
Row 0, Column 7
Row 0, Column 8
Online product reviews
Row 1, Column 0
Row 1, Column 1
Row 1, Column 2
Row 1, Column 3
Row 1, Column 4
Row 1, Column 5
Row 1, Column 6
Row 1, Column 7
Row 1, Column 8
Brand websites
Row 2, Column 0
Row 2, Column 1
Row 2, Column 2
Row 2, Column 3
Row 2, Column 4
Row 2, Column 5
Row 2, Column 6
Row 2, Column 7
Row 2, Column 8
Magazines
Row 3, Column 0
Row 3, Column 1
Row 3, Column 2
Row 3, Column 3
Row 3, Column 4
Row 3, Column 5
Row 3, Column 6
Row 3, Column 7
Row 3, Column 8
Social Media
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Row 4, Column 1
Row 4, Column 2
Row 4, Column 3
Row 4, Column 4
Row 4, Column 5
Row 4, Column 6
Row 4, Column 7
Row 4, Column 8
Retailer websites
Row 5, Column 0
Row 5, Column 1
Row 5, Column 2
Row 5, Column 3
Row 5, Column 4
Row 5, Column 5
Row 5, Column 6
Row 5, Column 7
Row 5, Column 8
Online peer reviews
Row 6, Column 0
Row 6, Column 1
Row 6, Column 2
Row 6, Column 3
Row 6, Column 4
Row 6, Column 5
Row 6, Column 6
Row 6, Column 7
Row 6, Column 8
Retail store employee
Row 7, Column 0
Row 7, Column 1
Row 7, Column 2
Row 7, Column 3
Row 7, Column 4
Row 7, Column 5
Row 7, Column 6
Row 7, Column 7
Row 7, Column 8
Friend recommendations
Online product reviews
Brand websites
Magazines
Social Media
Retailer websites
Online peer reviews
Retail store employee
1 Most Important
Row 0, Column 0
2
Row 0, Column 1
3
Row 0, Column 2
4
Row 0, Column 3
5
Row 0, Column 4
6
Row 0, Column 5
7
Row 0, Column 6
8
Row 0, Column 7
9 Least Important
Row 0, Column 8
1 Most Important
Row 1, Column 0
2
Row 1, Column 1
3
Row 1, Column 2
4
Row 1, Column 3
5
Row 1, Column 4
6
Row 1, Column 5
7
Row 1, Column 6
8
Row 1, Column 7
9 Least Important
Row 1, Column 8
1 Most Important
Row 2, Column 0
2
Row 2, Column 1
3
Row 2, Column 2
4
Row 2, Column 3
5
Row 2, Column 4
6
Row 2, Column 5
7
Row 2, Column 6
8
Row 2, Column 7
9 Least Important
Row 2, Column 8
1 Most Important
Row 3, Column 0
2
Row 3, Column 1
3
Row 3, Column 2
4
Row 3, Column 3
5
Row 3, Column 4
6
Row 3, Column 5
7
Row 3, Column 6
8
Row 3, Column 7
9 Least Important
Row 3, Column 8
1 Most Important
Row 4, Column 0
2
Row 4, Column 1
3
Row 4, Column 2
4
Row 4, Column 3
5
Row 4, Column 4
6
Row 4, Column 5
7
Row 4, Column 6
8
Row 4, Column 7
9 Least Important
Row 4, Column 8
1 Most Important
Row 5, Column 0
2
Row 5, Column 1
3
Row 5, Column 2
4
Row 5, Column 3
5
Row 5, Column 4
6
Row 5, Column 5
7
Row 5, Column 6
8
Row 5, Column 7
9 Least Important
Row 5, Column 8
1 Most Important
Row 6, Column 0
2
Row 6, Column 1
3
Row 6, Column 2
4
Row 6, Column 3
5
Row 6, Column 4
6
Row 6, Column 5
7
Row 6, Column 6
8
Row 6, Column 7
9 Least Important
Row 6, Column 8
1 Most Important
Row 7, Column 0
2
Row 7, Column 1
3
Row 7, Column 2
4
Row 7, Column 3
5
Row 7, Column 4
6
Row 7, Column 5
7
Row 7, Column 6
8
Row 7, Column 7
9 Least Important
Row 7, Column 8
1
of 8
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15
Which of the following general interest publications have you read/visited in the last 6 months?
None of these options
Popular Mechanics
Shape
Men's Journal
Wirecutter
Health
Men's Journal
INSIDER
Field Magazine
Women's Health
Sunset
Conde Nast Traveler
National Newspaper (NYT, Washington Post)
Local Newspaper
Other
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16
Which of these outdoor publications have you read/visited in the past month?
SKI
Teton Gravity Research
Alpinist
Climbing Magazine
Treeline Review
Outdoor Gear Lab
Pinkbike
The Loam Wolf
Freehub
Clever Hiker
Switchback Travel
REI Co-op Journal
Blister Gear Review
Outside Magazine
Backpacker
Gear Junkie
Gear Patrol
Section Hiker
Hike It Baby
Trail Space
None
Trails Magazine
Other
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17
When was your last backpack purchase?
Less than 6 months ago
1-3 years ago
More than 3 years ago
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18
Where did you purchase your last technical/outdoor backpack?
Amazon
eBay
REI
Backcountry.com
Moosejaw
Direct from manufacturer
Local specialty retailer
Other
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19
What is your favorite place to purchase outdoor gear?
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20
Which of the following deuter products would you like to learn more about
Hiking/day backpacks
Backpacking backpacks
Travel luggage and packs
Kid's packs
Kid Carriers
Bike packs/bike hip belts
Ski/winter packs
Climbing packs
School/office/laptop packs
Camera packs
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21
Your Age
Under 18
18-24
25-34
35-44
45-54
55-64
Over 65
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22
What is your gender?
Female
Male
Non-binary
Prefer not to answer
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23
What is your ethnicity (select all that apply)?
White or Caucasian
Black or African American
Hispanic or Latino
Asian or Asian American
Indigenous American or Alaskan
Hawaiian or Pacific Islander
Another
Prefer not to answer
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24
In what country do you live?
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25
In what zip code is your home located (please only enter 5 digits)?
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26
What is your approximate average household income per year?
$0 - $24,999
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $124,999
$125,000 - $149,999
$150,000 - $174,999
$175,000 - $199,999
Over $200,000
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27
If you would like to be entered to win 1 of 5 free deuter daypacks, please enter your email below:
example@example.com
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