Saskatchewan Craft Council Professional Practices Program presents
Sales & Marketing Masterclass for Craftspeople
Powered by Boost Strategic Coaching
Application Deadline: January 21, 2025
Classes begin the second week of February
- Five Month Online Course: February - June 2025
- Facilitator: Daria Malin, Boost Strategic Coaching
- Available to SCC members in good standing. Not a member? Join today.
- Limit of 12 participants. Applications will be assessed on availability,location of the participant, desired outcomes, and commitment to the program.
- Costs of the program are underwritten by Creative Saskatchewan and the Saskatchewan Craft Council. There is no fee for participating. Given that we have limited spaces available, selected participants are asked to attend all sessions and commit to all aspects of program delivery.
- Who is this for? Professional craftspeople who are ready to focus on building their business and marketing strategies.
Craftspeople, we know you got into business because you have something beautiful to offer the world. However, you may never have had the opportunity to build your sales skills. You are the face of your business – there is no better person to sell your work than you.
The curriculum presented in the Sales & Marketing Masterclass will solidify participants' marketing strategy and create processes that you will be able to implement into your day-to-day activities. We want business development to become part of your regular practice instead of an unwelcome afterthought.
Course set-up:
- Five month program
- New theme each month
- Each month:
- Week 1: Video module and workbook made available on our online learning platform (and prompted via email). Quiz to end each module that will be submitted to Boost Strategic Coaching.
- Week 2: Live one-hour coaching session via Zoom.
- Week 3: Video module part 2 and extra resources made available on our online learning platform (and prompted via email).
- Week 4: Live one-hour Q&A Session via Zoom, reminder email to finish up the month, and next month’s topic announcement.
Monthly themes:
- Strategy Development
- Sales
- Advertising
- Marketing Action Plan
- Implementation and Consistency
Each month you will complete:
- Video training modules with worksheets
- Quiz on video content
- Group coaching session via Zoom to review video content
- Group Q & A via Zoom
Participants will also receive:
- A 45-minute PRIVATE coaching session during the course
- Certificate of Completion
- One-page marketing strategy tailored to your business
- The completed Action Plan Workbook
- Lifetime access to online modules & resources