ACC Gazette and Storytelling Survey

ACC Gazette and Storytelling Survey

Welcome, fellow ACC member! With this survey, our aim is to better understand your preferences and habits when it comes to receiving news and reading stories about the ACC through our member magazine — the Gazette — as well as how you interact with the club's other digital channels. Please take a few minutes to complete the survey. Your feedback will help direct the future of the ACC storytelling. Thank you!
Contact info for a prize draw

When the survey closes, we'll be drawing three names from the list of respondents, and each will receive a gift from the ACC. If you'd like to be included, please leave us your name and email address. This is not mandatory: if you do not wish to be entered, please ignore this section to complete the survey anonymously.
Member Name

First NameLast Name
Email
example@example.com
Which regional ACC Section do you belong to?
Reading preferences

Questions about your print vs. digital preferences
Do you prefer receiving information through printed material or digital formats?*

I prefer digitalI prefer printedI have no preference
Does the environmental impact of printed publications influence your decision to receive print vs. digital access information?*
Would you continue to engage with ACC content if all of the content was digital?
What features or benefits would you expect from a digital format to make it preferable to the print version?
Gazette

General questions about the Gazette
How frequently do you currently read the Gazette in print?*

1

2

3

4

5

1 is Never, 5 is I've read every Gazette
How satisfied are you with the content and format of the printed magazine?*

1

2

3

4

5

1 is Not satisfied, 5 is Very satisfied
How important is it to you that the Gazette includes some content in French?*

1

2

3

4

5

1 is Not important, 5 is Very important
How satisfied are you with the amount of French content that has been published in the Gazette?*

1

2

3

4

5

1 is Not satisfied, 5 is Very satisfied
What aspects of the printed magazine do you find most valuable or enjoyable?*
How likely are you to recommend the printed magazine to a fellow member or friend?*

1

2

3

4

5

1 is Not likely, 5 is Very likely
ACC email newsletters

Questions about your use of the ACC's email newsletters
Which ACC newsletters do you currently subscribe to? (choose all that apply)*

ACC Dispatch (general interest; bi-weekly)Hut Insider (ACC hut news, cancellations, and recommendations; weekly)Shadow Lake Lodge Insider (news about our lodge; monthly)GMC Outpost (year-long news about the summer General Mountaineering Camp; monthly)Email newsletter of my local ACC sectionNone of the above
If you subscribe to THE DISPATCH, what type of content do you find most engaging (e.g. trip reports, member stories, event updates, section section, bear videos, other)?
Do you have any comments or suggestions about THE DISPATCH newsletter?
If you subscribe to the HUT INSIDER, what type of content do you find most engaging (e.g. hut news, maintenance updates, hut cancellations, trip recommendations, other)?
Do you have any comments or suggestions about the HUT INSIDER newsletter?
If you subscribe to the SHADOW LAKE LODGE INSIDER, what type of content do you find most engaging (e.g. lodge news, recipes, staff bios, pretty pictures, other)?
Do you have any comments or suggestions about the SHADOW LAKE LODGE INSIDER newsletter?
If you subscribe to the GMC OUTPOST, what type of content do you find most engaging (e.g. annual location announcement, maps and route info, logistics, camp stories, other)?
Do you have any comments or suggestions about GMC OUTPOST newsletter?
If you subscribe to YOUR LOCAL SECTION EMAIL NEWSLETTER, what type of content do you find most engaging?
ACC blogs

Questions about your use of the ACC's blogs
Which ACC blogs do you read?*

Aspects (general interest)State of the Mountains Report blog (science and environment)Shadow Lake Lodge Journal (SLL blog)None of the above
Do you have any comments or suggestions about any of the ACC blogs?
ACC social media channels

Questions about your use of the club's social channels
Which ACC social channels do you subscribe to or follow?*

ACC FacebookACC InstagramACC Twitter (X)ACC YouTube channelShadow Lake Lodge FacebookShadow Lake Lodge InstagramHI Canmore hostel FacebookSocial channel(s) of my local sectionNone of the above
Do you have any comments or suggestions about any of the ACC social media channels?
The future of the ACC Gazette
What would you like to see as the future of an ACC magazine such as the Gazette?*

1. Keep the Gazette as is, charge members for subscription2. Fulfill the role of the Gazette with expanded member stories on the ACC blog3. Change the Gazette into an annual publication with a charge for subscription4. Other (please elaborate below)
If you answered 1 above, let us know what you would be willing to pay for a 3-ISSUE ANNUAL SUBSCRIPTION to the Gazette

I would not be willing to pay for a Gazette subscriptionLess than $15/year$15/year$30/yearMore than $30/year
If you answered 2 above, would you be interested in contributing to member stories?

Yes, sounds great. I would love to see a story of mine on Aspects blogNo thanks, but I am keen to read stories from other members
If you answered 3 above, let us know what you would be willing to pay for a SINGLE ISSUE OF AN ANNUAL PUBLICATION that would replace the Gazette.

I would not be willing to pay for an annual publicationLess than $15/year$15/year$30/yearMore than $30/year
If you answered 4 above, please let us know your ideas.
Last thoughts

Thanks for your time completing this survey. You can reach out to the ACC marketing team anytime by emailing marketing@alpineclubofcanada.ca.
Do you have any additional ideas for improving and reshaping our storytelling channels?
Should be Empty:

ACC Gazette and Storytelling Survey

Contact info for a prize draw

Reading preferences

Gazette

ACC email newsletters

ACC blogs

ACC social media channels

The future of the ACC Gazette

Last thoughts