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This form has 12 UPC item tabs. To submit additional UPCs you may send a second contract (at no charge). Use tabs at top of contract to navigate past blank UPC pages if you have finished entering data. 

Example: 

ITEM ELIGIBILITY

To be considered for New@KeHE, items must be new to the Region with no more than 90 days of sales. Sales with other Distributors or Direct count towards the 90 days. Items with more than 3 months of sales are not eligible and will be removed from the region's launch selection. 

All Departments are eligible to apply, including Frozen and Refrigerated. Perishable items must have more than 70 days shelf life to KeHE. 

Certifications must be up-to-date in KeHE Connect. If not, they will be excluded from the publication. 

SCHEDULE

This program follows the KeHE Promotional Schedule, below. Contracts will not be accepted after the Contract Due Date. 

Items must be set up in KeHE Connect ONE WEEK prior to the contract deadline. Items not in KeHE Connect by this time risk not being considered by your Category Manager.

Inventory must arrive in your selected warehouse(s) by the deadline date on the Calendar or risk being removed from the publication. Contract submission charge will apply as well as the late inventory fees listed in the KeHE Inbound Routing Guide. You must contact New@KeHE.com if delay is anticipated.

Late inventory could result in an unseccessful item launch & risk of spoils. Retailers buy on day 1 of the promotion. 

WAREHOUSES PARTICIPATING IN NEW@KEHE PROMOTIONAL PROGRAM

DC#	DC LOCATION
1	Elkton (Southeast)
12	Aurora CO (Central)
16	Ellettsville (Midwest)
18	Romeoville (Great Lakes)
19	Dallas (Southwest)
25	Portland (Northwest)
27	East Maryland (Northeast)
33	Stockton (Northern CA)
41	Chino (Southern CA)
45	Ontario (Southern CA-DPI)
46	Tualatin (Northwest-DPI)
55	Douglasville (Atlanta)

COST TO PARTICIPATE:

Tier pricing effective January 2025

a) 1 DC, $500

b) 2 to 4 DCs, $475 each

c) 5 or more DCs, $450 each

PROMOTIONS FOR NEW@KEHE INDEPENDENT RETAILERS

Discount: All deals offered must be MCB. 50% off the DC Wholesale Cost for the New@KeHE launch (Month 1) and 25% off the DC Wholesale Cost (Month 2).

Both discounts will be offered to all eligible New@KeHE retailers; MCB fees will apply. This is mandatory to participate in the New@KeHE program.

Chains will need to secure their own discounts.

The New@KeHE discount for Independents (50% for Month 1 & 25% for Month 2) will override other MCB promotional deals during the 1st or 2nd launch month if the New@KeHE discount is higher. Fees or discounts listed in your Terms Form are applicable to items launching with New@KeHE and are not waived by participating in this program.

KeHE Fee Schedule rev Jan 2024

 

Advertise on the New@KeHE & Promotions page on KeHE CONNECT RETAILER. Opt-in on page 16 of your jotform contract. 

Link to ad specs: KeHE Advertising Specs

 

Samples must be sent to your Category Manager and Independent Sales team. You will receive the Sales contact list via email upon contract approval.

Many Sales Reps prefer to contact Suppliers directly via RangeMe. We suggest you include your New@KeHE items in RangeMe. 

Perishable or Frozen brands may send Flats and Sell Sheets in lieu of product. If HBC/VMS items are cost-prohibitive, Flats (empties) and Sell Sheets may be sent.

Samples are a crucial part of New@KeHE; you have a better chance at success if Sales reps are equipped with product to take on store visits. 

What is RangeMe?

How do I sign up for RangeMe?

New@KeHE Supplier Guarantees are STAND ALONE orders and SHIPPING MINIMUMS MUST BE WAIVED FOR THE FIRST 90 DAYS.

This form serves as a guarantee from the Supplier on the sales of product(s) to retailers. In the event inventory does not ship through to retail within 6 months of the event date listed, the Supplier agrees to pick up the inventory and give KeHE credit for any such product or pay KeHE any amounts for such inventory at KeHE's discretion.

Use comments box (at end of page 3) to convey any important comments or additional information pertaining to the contract or guarantee.

Questions? Please contact New@KeHE.com.

First time submitting a New@KeHE contract? Check out our Overview for Tips: FY25 New@KeHE Overview

At any time, you have the option to save your contract and resume at a later time. Just click the SAVE button located at the bottom of every page. NOTE: the Explorer browser may not be compatible with the SAVE option.

If you do not have a Jotform account, click "Skip Create an Account" and you will be directed to a page for entering your email address to obtain a link to your saved contract.

Submission of this contract represents a commitment on behalf of the supplier to participate in the New@KEHE program including AOM quantity guarantees on the Supplier Guarantee page

Questions? Please contact New@KeHE.com.

Directions/Notes:
1. Guaranteed quantities are based on the average number of stores participating in the New@KeHE Program per DC and may only be changed with your Category Manager's approval.
2. Supplier agrees to guarantee unit quantities noted below as part of the commitment to the New@KeHE program. Read guarantee details below.
3. Supplier minimums must be waived for first 90 days.

SUPPLIER GUARANTEE

By submitting a contract, Supplier agrees to guarantee the sale of the product to retailers.

In the event the inventory does not ship through to retail within 6 months of the promo start date on the calendar, Supplier agrees to pick up the inventory.

Supplier will give KeHE credit for any such product or pay KeHE for such inventory at KeHE's discretion.

Supplier also guarantees to have read and will abide by the market launch dates stipulated on calendar.

Late inventory is subject to fees as listed in the KeHE Supplier Policies & Procedures Terms.

Late inventory could result in an unsuccessful item launch and risk of spoils. Retailers buy on day 1 of the promotion. 

If delays occur, please contact New@KeHE.com as early as possible. 

2024 Fee Schedule

ESTIMATED NUMBER OF CASES ON GUARANTEE FOR OPENING ORDER

(subject to Category Management approval)

	GROCERY & FROZEN DEPT	VITAMINS & BODY CARE DEPT
DC#	# RETAIL SELLING UNITS PER SKU PER DC (retailer selling unit = case, or inner pack)	# CASES PER SKU PER DC
1	50	3
16	60	4
18	60	3
19	60	4
25	30	2
27	60	4
33	30	2
41	50	3
12	30	2
45	30	2
46	30	2
55	30	2

COST OF PARTICIPATION:

Cost Tiers effective January 2025:

a) 1 DC, $500

b) 2-4 DCs, $475 each

c) 5 or more DCs, $450 each

Questions? Please contact New@KeHE.com.

Limit 12 items per contract. To submit additional UPCs you may send a second contract.

Advertise on the New@KeHE & Promotions page on KeHE CONNECT RETAILER. Details below. If you opt in, please send your ad to ads@kehe.com. 

Link to spec details: KeHE Ad Specs

Images for our New@KeHE publication must be 6" in the longest direction, 300 DPI and the file name must be the unit UPC code. JPG, .TIFF, .EPS, or .PSD file formats are acceptable. Images must be front-facing, one image per product.

If your New item graphics are not ready, please attach an image of your logo. You will need to email the New Item images to New@KeHE.com for our publication. 

Updated product images are crucial for KeHE Publications, Planograms, KeHE CONNECT Retailer™, and Digital Events. If your IX-One images are available, we will use these images for the New@KeHE publication rather than the ones you attach to the jotform contract.

If you have not submitted your samples to IX-One Studio so they can develop your product images, read more on the request HERE and respond accordingly.

All New@KeHE items must go through a final review with the Category Management team. 

Approximately 2 weeks after the contract deadline you will be notified as to whether or not your contract was approved by the CM team.

Upon approval you must send samples to Sales Teams in your item launch DCs. You will receive the address list via email with your approval notification.

COST TO PARTICIPATE:

Tier pricing effective January 20205

a) 1 DC, $500

b) 2 to 4 DCs, $475 each

c) 5 or more DCs, $450 each

All New@KeHE items must go through a final review with the Category Management team. 

Approximately 2 weeks after the contract deadline you will be notified as to whether or not your contract was approved by the CM team.

Upon approval you must send samples to Sales Teams in your item launch DCs. You will receive the address list via email with your approval notification.

After sending your contract via jotform you will receive the message below. If you do not see the Thank You message, your contract has not yet been submitted.