Thank you for applying to join madebyhandonline. There's no charge to apply.
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Madebyhandonline.com is a contemporary craft website and community of makers, established at the end of 2010. We’re passionate about British craft and the future of making, and our site provides makers with a supportive online platform to support their business - giving craft the respect it deserves. The site is a well-respected resource and community for makers, galleries, education providers and venues, as well as buyers of contemporary craft. Our handpicked collection of ceramics, jewellery, glass, textiles, furniture, mixed media, and more, is presented in a crisp and clean style. Customers can shop with the confidence that they're buying from the very best, selected by experts and, like an online craft fair, visitors are encouraged to engage in the making process and learn about the skill and inspiration behind each piece. Gaining much critical acclaim from the design press, madebyhandonline is featured regularly in the national media, providing consumers with a real alternative to mass-produced high street shopping.
How are we different to other shopping sites?
We are committed to working with no more than 165 companies to guarantee the highest quality and we select exclusively of British and Irish handmade. Our style is luxurious and highly professional whilst retaining a personal, creative image across the whole site. We have detailed, insider knowledge of the sector and we use an experienced selection panel to ensure that you have the confidence that you’ll always be in great company. Some of our fantastic makers include Christian O’Reilly, Virginia Graham, Katie Almond, Jennifer Collier, Karen Dell’Armi, Helen Noakes, Katrin Moye, Hannah McAndrew, Pacha Design, Leto & Ariadne and Christine Kaltoft, to name but a few. We ensure that our makers remain ever present in the buyer’s mind and we work hard to make not just the site a success, but also you as an individual. Our site is designed to be flexible so that it can suit different kinds of makers and offer different opportunities. Many of our makers have enjoyed commissions from companies and organizations who use our site to look for true quality to represent their own brands. Galleries, shops and event organizers also approach makers having seen them on our site. We act like agents for our makers – promoting and supporting their work beyond the website. We care about longevity and we have a genuine interest in and understanding of what it is to be a maker.
How is madebyhandonline promoted?
We are always looking for creative ways to promote the site and our maker’s businesses, both on and ‘offline’. We use a combination of direct mailings to our substantial database of ABC1 consumers of contemporary craft. • We work to maximize our presence in the design and consumer media to ensure national magazine coverage and online promotions. • We produce regular e-newsletters and a blog with features and promotions to increase traffic to the site. • Social networking is a key element to our marketing campaign and we have many followers on Facebook and Twitter. These followers are customers, events organisers, makers and gallery and shop owners. • We supply our makers with high quality fliers to distribute and display at events and exhibitions, establishing their link with madebyhandonline. • We work closely with some of the key national craft events. We sponsor The Great Northern Contemporary Craft Fair, The Contemporary Craft Festival in Bovey Tracey, Tutton & Young's Made London and Made Brighton, and Made by Hand in Wales and Cheltenham, and we link to their promotional activities as well as presenting Maker Awards. • We work with makers who understand the importance of collaboration and mutual promotion for long term success • We work with like minded businesses to create exhibition opportunities for our makers, as well as developing marketing activities to promote the site.
The madebyhandonline style and day to day running...
Excellently styled and lit photography is the essential ingredient to successful selling online. The madebyhandonline style is crisp, luxurious, enticing and inspiring. We’ve designed our site carefully so that it’s free from clutter – allowing our maker’s work to speak for itself. Makers provide the majority of their own images to match the madebyhandonline style. We work closely with our makers to ensure that images are of a high standard, creating coherency and consistency across the site, from the Home page to each of the individual maker's pages. Orders are made directly on the site. UK Post and Packaging costs are included in the on screen price so that buyers do not accrue numerous postage costs as they shop. We also take international orders and have been regularly sending work to Australia, America, and Europe. A lot of our customers enjoy our commission facility where they can work with our makers to design something truly bespoke. This facility is optional and our system is very flexible, allowing makers to tailor their pages to suit them. We monitor the orders, manage the transactions and hold buyers details, which are then passed on to the maker who sends their products to the buyer directly using some of our madebyhandonline packaging, which we supply. We work closely with our makers to offer guidance with images and any technical support if needed.
Much more than a shopping site...
We’ve also created a resource section on the site and work with other organisations to promote all UK makers, not just our own sellers. We promote our makers personally on our What’s On page, and promote the whole site at major national craft events. This year madebyhandonline will again be sponsoring The Contemporary Craft Festival in Bovey Tracey, The Great Northern Contemporary Craft Fair, Made London, Made Brighton and Made by Hand in Cardiff and Cheltenham. Our resource section helps to create a strong supportive community for makers - providing information on national events, professional development, exhibitions and opportunities as well as keeping you informed about news within the craft industry. As well as selling your work, the site is also a useful and interactive resource providing essential up to date information that affects you as makers, new and established.
How much does it cost and what to do now...?
Our commission is 22% on all sales. It costs £170 to join the site as a seller for a year, with a reduced fee of £120 from the second year on. This fee can be paid in one go or split into smaller payments if it helps you. The price includes the set up of your selling pages on our site, continuous support, proofreading, editing and image formatting if needed, a point of advice and support on exhibitions and events, marketing of your work on madebyhandonline.com, management of all transactions, opportunities within our national PR campaigns and social networking activities, and certain branded packaging materials. We never charge for inclusion in our PR & marketing campaigns. If you would like the opportunity to join our site, become one of our selected sellers and work with us, simply follow the instructions below. We receive a lot of applications, so please do tell us as much as you can about your work, how you market yourself and why you want to be part of our community. Please do feel free to get in touch if you have any questions at all.
Business name (if different):
First line of address
Second line of address
Please tell us about your work...
What is your craft? Which materials do you primarily work with?
Please tell us about your work. What is your craft, training, inspiration, price range, techniques? (150 words max)
How do you currently market your work? Do you use social media, exhibit at shows etc? Do you sell online and if so which sites do you use?
Please tell us how you heard about us and why you want to join us? What are your goals for the next 12 months?
Image upload requirements.
Ideally we'd like to see the kind of image you currently use (or intend to use) to market your work. If you feel that you need help with images and styling that's fine - just let us know. Please submit 6 clearly named digital images using the upload facility below. Digital images should be saved as JPEGs. They do not need to be print quality but they need to be clear - if they're too small they'll be pixelated and if they're too large they will not upload, so please aim for less than 1mb per image. Square or rectangular images are fine.
Thank you for applying. We really appreciate it. We aim to respond to all applications within 2 weeks of the submission date. Regrettably we're unable to provide applicants with detailed feedback due to the number of applications we receive.
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