Spend five weeks learning to start and/or grow your newsletter; see step-by-step progress toward building a connection with your audience; and use data to integrate improvement into your process.
If you have been tasked with creating and/or managing your department newsletter, come learn how to:
- build and manage a solid and regular sequence of events
- identify how to target your audience and grow your list
- make every newsletter an opportunity to increase open rates and engagement
- understand what to look for in your data
- integrate improvement into the newsletter cycle
Trainer: Kilian Schalk of PurpleGray Consulting
Timeline
- Week 1: Start and Grow a Newsletter
- Week 2: Team Check-in (teams choose timing)
- Week 3: Experiment to Expand
- Week 4: Team Check-in (teams choose timing)
- Week 5: Visualize Results
Plus: One Individual Zoom Call with Kilian for each participating team member (to take place before Week 1)
Capacity: Up to 10 Newsletter Teams
Dates: Please register if you are interested and we will coordinate a time with you.
Cost Overview
We are pleased to offer professional development opportunities for Catholic Media Association members at a low cost, made possible thanks to the USCCB Catholic Communication Campaign.
Cost: $100 per team for CMA members ($875 for non-members) plus $100 per team member.
Program Questions: Email Kilian Schalk at ks@purplegray.com
Other Questions: Email Rob DeFrancesco at rdefrancesco@CatholicMediaAssociation.org