[Imported Form] Brand Strategy Assessment Quiz

1
Business Name
2
Email* This field is required.We DO NOT spam
example@example.com
3
Website URL
https://www.
4
What is your vision for your brand?This is the future, aspirational statement that you are working to achieve.
5
What is your mission statement?This is what you are committed to doing everyday to accomplish your vision.
6
What are the core values of your brand?Your values are your internal guide to make business decisions, help unite employees, and define your brand to the public.
7
What is the purpose of your brand?Making money is the result of your services or products, but what purpose do they provide to the public?
8
Who is your target audience?Knowing who you serve helps you understand how to present your brand to attract your target audience.
9
Who are your main competitors?It's important to look at direct and indirect competitors to find gaps in the market that you can fill.
10
How do you differentiate yourself from your competitors?This is what are you known for that sets you apart in the market.
11
Which archetype best represents your brand personality?
Please Select
Please Select
Caregiver
Creator
Explorer
Hero
Innocent
Jester
Lover
Magician
Outlaw
Ruler
Sage
Everyman
12
How would you describe the voice of your brand?
13
Do you have...Select as many as needed
Tagline
Unique Selling Proposition
Core Messaging Framework
None of the above
14
Do you have a powerful origin story of your brand?This story should guide people through your distinct experience by showcasing what led you to start the business, how you are an authority, and in what ways you are uniquely qualified to solve their problem.
15
Do you have a logo?
Yes, I have a primary, alternate, and brand mark
Yes, but no alternate versions
Yes, but I don't like it
No
16
What are the primary colors used in your brand?The colors in your branding provide psychological cues to your audience about what you do and can affect how they make people feel, which is VITAL for a successful brand
17
What typography is used in your brand?
18
Do you have any patterns that are associated with your brand?Brand patterns can help you stand out, provide brand recognition, and give a professional, polished look.
19
Do you have brand guidelines?This helps maintain the look and feel of your brand, ensuring brand recognition on every single marketing piece you deploy.
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