SEO Intake Form
Please complete the following questionnaire, so that we can create a custom SEO campaign for your business or brand.
Name
First Name
Last Name
Email
example@example.com
Business Name
Your legal business name (please include any dba name)
Date Founded
-
Month
-
Day
Year
Date
Detailed Business Description
What do you do and what problem do you solve?
Please provide a list of your services, products, offerings, etc.
Logo URL
Do you currently have a social media presence?
Please Select
Yes
No
Please include links to your social pages below
Do you currently have a web presence?
Please Select
Yes
No
If yes, please include your business web address/URL below.
Additional URL's (booking an appointment, placing an order, reserving a table, searching for items, viewing your menu or list of services, etc.)
Do you have Google Analytics or Google Search Console set up?
Please Select
Yes
No
What are your goals for SEO and content?
Increase Website Traffic
Generate Leads
Boost Online Sales
Improve Brand Awareness
Rank Higher Than Competitors
Other
If other was selected, please explain
Who is your ideal target audience or customer profile?
What is the age range of your customers?
Do you have any geographic areas you want to specifically target? (local, regional, national, global)
What problems does your product/service solve for customers?
What makes you different? What is your unique selling proposition?
Are there specific values, tone, or personality you want reflected in your content? (e.g., professional, casual, playful, trustworthy)
Notable Mentions - Has your business been featured on a news site? Did the business win any awards or any mentions in the local or international paper?
What topic(s) or keywords would you like to focus on?
List 3-5 search terms you think people are using to find businesses like yours.
Are there words, phrases, or resources that we should avoid using?
Are there any restrictions in your industry such as claims or guarantees that we are not allowed to write? For example superlatives ‘best,’ ‘leading,’ ‘top’, etc.
What are your top products/services that you want to rank for?
Are you interested in listing, selling, or featuring your products online?
Please Select
Yes
No
Do you already have a content strategy in place (blogs, articles, guides)?
Please Select
Yes
No
Have you done SEO before? If yes, what worked or didn’t work for you?
3 Competitor Samples
Please list x3 competitors or pages that you favor
Sample 1
What do you like/ dislike about their online presence?
Sample 2
What do you like/ dislike about their online presence?
Sample 3
What do you like/ dislike about their online presence?
List 3 websites you admire and explain what you like about them (design, content, tone, SEO performance).
Does not have to be in your industry
Sample 1
What do you like/ dislike about their online presence?
Sample 2
What do you like/ dislike about their online presence?
Sample 3
What do you like/ dislike about their online presence?
How will you measure the success of this SEO/content project? (e.g., higher rankings, leads, sales, engagement)
What is the biggest challenge we can help solve for your business?
How can we avoid failure?
Is there anything else we should know about your business, industry, or goals?
That's It!
Thank you for completing our questionnaire. Please click the submit button below to send us your information. We will utilize this data to help market your brand online. Thank you for your business - H2H Marketing
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