VW Event Recap

VW National or Regional Event*
Prepared By*
Event Name (w/ Year)*
Date*

MonthDayYear
Date
Event City/Market*
Day Type*
Activation Type*
Total Test Drives (People)*
Drivers + Passengers (or use total passenger # for EV Tracks & Ride Alongs)
R&D Registrants*
Test Drives (Cars)*
# times the vehicles went out for a drive or around track
Static Registrants*
Static Walkarounds*
Total Passengers*
In Vehicle Experiences (IVE's)*
IVE's= Walkarounds + Total Drives (Drivers & Passengers)
ID.4 Test Drives*
Atlas Test Drives
Atlas Cross Sport Test Drives
Tiguan Test Drives
Taos Test Drives
Jetta Test Drives
ID BUZZ Test Drives
Weather*
Weather Info*
Informational Updates
Location Update*

0/1000
Staff Update*

0/1000
Vehicles Update*

0/1000
Equipment Update*

0/1000
Other Event Updates & Information*
Daily Recap, Recommendations, Feedback, Better Placement Options, Traffic Patterns, Busy Times etc.
Competitor Analysis:*
Other OEM's onsite, Qty Cars, Type of Experience, assets, new trends etc. Include photos when possible.
Photos & Videos
Display Photos (min 3)

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Staging Photos (min 3)

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Guest Experience Photos (min 6)

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Guest Video Comments. (min 5)

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Other Documents or Uploads:

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Premiums
Giveaway #1: Type & Qty Distributed*
Giveaway #2: Type & Qty Distributed
Giveaway #3: Type & Qty Distributed
VW Giveaway Inventory Notes
Updated Inventory #s, Qty shipped out etc.
DriveShop Team Hours (round up to 1/2 hour)
Event Director Staff
Event Director Hours
Production Manager Staff
Production Manager Hours
Vehicle Manager Staff
Vehicle Manager Hours
Registration Host 1 Staff
Registration Host 1 Hours
Registration Host 2 Staff
Registration Host 2 Hours
Registration Host 3 Staff
Registration Host 3 Hours
Vehicle Handler 1 Staff
Vehicle Handler 1 Hours
Vehicle Handler 2 Staff
Vehicle Handler 2 Hours
Vehicle Handler 3 Staff
Vehicle Handler 3 Hours
Productions Plus Hours (round up to 1/2 hour)
Product Specialist 1 Day Type
Product Specialist 1 Hours
Product Specialist 2 Day Type
Product Specialist 2 Hours
Product Specialist 3 Day Type
Product Specialist 3 Hours
Product Specialist 4 Day Type
Product Specialist 4 Hours
Product Specialist 5 Day Type
Product Specialist 5 Hours
Product Specialist 6 Day Type
Product Specialist 6 Hours
Product Specialist 7 Day Type
Product Specialist 7 Hours
Product Specialist 8 Day Type
Product Specialist 8 Hours
Should be Empty:

Informational Updates

Photos & Videos

Premiums

DriveShop Team Hours (round up to 1/2 hour)

Productions Plus Hours (round up to 1/2 hour)