The Wingman Website Benchmarking tool
Thanks for scanning or clicking. This tool is here to help you (and us) determine how you're online presence might be performing. Once completed, you will receive an email with a benchmark score (out of 250) and we'll confirm whether we think your website is Bronze, Silver or Gold level and make a suggestion on a way forward. See you on the other side!
Name
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First Name
Last Name
Email
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example@example.com
Business name
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Website URL
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Where did you find the Wingman Benchmarking Tool?
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LinkedIn
A conference/seminar
Twitter/Facebook
The Wingman website
By recommendation
Other
Personality
1.Be honest, do you believe your website helps your MSP to stand out from the crowd? Are you differentiating?
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Yes
No
Getting there
2.Does your site demonstrate your team’s personality?
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Yes
No
Trying to, but not sure it is working
3.Do you show photos of your office environment (assuming you have one)?
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Yes
No
Some but not enough
4.Do you show photos of your team/yourself?
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Yes
No
Some but not enough
5.Do you use stock imagery photos of people or office shots that are not yours (aka the white-toothed people)?
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Yes
No
Some, I am too embarrassed to admit
6. Do you explain the history of your business? Do you tell your story?
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Yes
No
Sort of
7.Do you have your key metrics up front and centre? For example, the number of clients or your years in business.
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Yes
No
I am a start up with no clients
8.Have you referenced any awards you have won or any work you do in the local community?
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Yes
No, but I do have content for this
I have no content for this section
9. Do you mention your geographic service area(s)? For example "IT Support Phoenix".
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Yes
No
Some but not very much
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Google Business Profile
10.Have you created your Google Business Profile account?
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Yes
No
Yes - but it's not been touched for ages
11.Is your physical presence accurate on Google Maps?
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Yes
No
I do not have an office address to use
12.Have you added real life/credible photos to your Google Profile?
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Yes
No
Just some stock imagery
13.How many Google reviews do you have?
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0-5
6-15
16-25
Over 25
14.Do you regularly ask clients to write reviews for you on Google?
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Yes
No
Sometimes, but I don't have a process
15.What is the average star rating for reviews on your Google profile?
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0-3
4-4.5
4.6-5
16.Do you respond to both positive & negative reviews on Google?
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Yes
No
Sometimes
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Search engine optimisation (SEO)
17.Do you know the type of customer you are trying to attract?
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Yes, I've a clear focus
No
Sort of (but I could try harder)
18.Do you know what key phrases your prospects are searching for, to find their next IT partner?
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Yes
No
Sort of
19.Do you use a key phrase tool to help identify the answer to Q18?
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Yes
No
I have one, but do not use it
20.Do you have site links displayed in the Google listing for your business?
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Yes
No
Not sure what this means
21.Are your site's image attributes generally set correctly? For example, image names, alt-tags, image file size.
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Yes
No
Not sure what this means
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LinkedIn and social media presence
22.Is your company's Linkedin profile up to date?
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Yes
No
Not really
23.Is your personal Linkedin profile up to date?
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Yes
No
Not really
24.Do you have a credible profile photo?
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Yes
No
25.Are you posting (interesting) content regularly, both personally and from your company page?
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Yes
No
I am - but it's syndicated, generic content
26.Are you monitoring your active social media accounts?
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Yes
No
Not really
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Content
27.Is all the copy on your site worthwhile? Does it all add substance? Remember, less is more.
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Yes
No
It could be tightened up / reviewed, for sure
28.Are you confident your site's copy is accurate from a grammar and spelling perspective?
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Yes
No
29.Have you recently asked an 11(ish) year old to read through your site? (If it makes sense to them, it will make sense to a prospect!).
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Yes
No
Never thought about it!
30. Do you have a clear and compelling call to action?
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Yes
No
Just a 'contact us' form really ...
31.Can a customer book an online appointment in a couple of clicks?
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Yes
No
I do not offer appointments
32.Is your homepage littered with options to branch from your story? For example, links to pages or articles that take visitors away from the flow of your home page.
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Yes
No
33.Is your About us page ACTUALLY about you, or is it generic and lacking personality?
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Yes
No
34.Do you have an up to date blog – with regular, interesting posts?
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Yes
No
Have a blog but it's not been updated in a while
35.Are your posts bland and generic or syndicated IT articles?
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Yes
No
36.Do you have a Careers page?
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Yes
No
I am not hiring at the moment
37.Are your products/services pages easy to understand and free of technobabble?
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Yes
No
38.Would you describe your ‘Contact Us’ page as enticing? Does it contain a punchy customer quote, to encourage that visitor interaction?
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Yes
No
39.Do you have a testimonials / Happy Customers page?
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Yes
No
I am a start up with no clients
40.Do you have relevant social proof scattered around the site?
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Yes
No
I am a start up with no clients
41.Do you have video testimonials?
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Yes
No
I am a start up with no clients
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Aesthetics
42.Does your site look great - does it have a sense of design? Go on - be honest ...
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Yes
No
43.Do you have content 'sliders' which whizz across the page automatically or impossible to read testimonials which slide across the page, before you've had a chance to read them?
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Yes
No
44.Do you have a 'sticky header menu' - which always displays when you scroll down any page?
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Yes
No
45.Does your logo link back to your homepage?
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Yes
No
I do not have my logo at the top of my page
46.Is your contact phone number clickable?
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Yes
No
47.Is your site's © year correct on your footer?
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Yes
No
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Platform
48.Do you have an SSL certificate?
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Yes
No
49.Is your site mobile friendly?
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Yes
No
50.Are you using visitor analytics?
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Yes
No
Benchmark Score
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