Brand Identity Questionnaire

Brand DiscoveryQuestionnaire

Let’s dive into your business, target audience, and brand personality so we can build a brand identity fit perfectly for you.
YOUR BUSINESS

General questions about your business
What is the name of your business (as it should be displayed on your branding)?
Do you have a slogan? What is your established date?
How did you choose your business name?
What are the full extent of products/services you offer or plan to offer into the future?
Is there a unique story about how your business got started?
What want/need does your business mainly address and why is it important to your audience?
If you could be known for one thing, what would it be?
What change would you like to see in the world that your brand contributes to?
What would you like your audience, suppliers and the wider public to say about the way you conduct business?
Who are your 3-5 main competitors? What are they good at and what are they lacking?
How do you see your business growing and/or changing in the next 1, 5, 10 years?
TARGET AUDIENCE

The people you're trying to reach
Who is your dream/ideal client? (Get specific: age, occupation, marital status, etc)
What does their lifestyle look like? (hobbies, fitness, finances, social, etc)
What social media or websites are they on most?
How should your audience feel interacting with your brand?
What other brands do you predict your target audience loves and engages with?
Imagine if your ideal client were to land on your website… how do you want them to feel?
What do you want your dream client to DO when they come to your website? Top priority & lowest priority.
VISUALS

Effective visuals communicate your personality and goals
Describe how you view your existing visual brand identity (if you have one) and what you like/dislike about it.
If your brand were a person describe what they would be like? (style, tone of voice, beliefs, lifestyle, etc)
List out at least 10 visual nouns that could represent your brand well? (grass, heart, initials, home, book, etc)
Are there any other brands whose visuals you find aligned with what you hope for in your brand visuals?
Are there any specific styles or visuals that you dislike want to avoid? (certain colors, stereotypes, etc)
Is there any symbolism or iconography you would specifically like to be present in your logo?
What words describe your vision for your brand look? (Check all that apply)

ElegantWarmModernQuirkyBrightLuxuriousNaturalFunMinimalBoldFeminineEarthy
Select where on the spectrum your brand personality falls for each category.

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1 is Muted, 5 is Colorful
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1 is Modern, 5 is Classic
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1 is Masculine, 5 is Feminine
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1 is Serious, 5 is Fun
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1 is Elegant, 5 is Quirky
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1 is Luxurious, 5 is Approachable
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1 is Bold, 5 is Calming
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1 is Simple, 5 is Intricate
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1 is Casual, 5 is Professional
FINAL NOTES

Any additional comments or questions? Please put them below!
THANK YOU!

Once we receive this questionnaire we will move forward with the process
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Brand DiscoveryQuestionnaire

YOUR BUSINESS

TARGET AUDIENCE

VISUALS

FINAL NOTES

THANK YOU!