The following workshops are included in this special series:
May 16th: Product Positioning
Product concepts (consumer, benefit, reason to believe, price), Consumer feedback on product concepts
May 23rd: Formulation
Benchtop sample creation, feedback
May 30th: Regulatory
Regulatory copy on package, product claim substantiation
June 6th: Brand & Packaging Design
Package structure, package graphics
June 13th: Finance
Product P&L, product pricing, product margins