10DLC Campaign Form

A2P 10DLC Campaign Registration

Mandatory for all organizations who communicate with customers and constituents via SMS/Text

For information on what the A2P 10DLC Registration is and why it's needed, please visit: https://support.vanillasoft.com/hc/en-us/articles/360061588411-A2P-10DLC-Registration

For information on A2P 10DLC Best Practices, please visit: https://support.vanillasoft.com/hc/en-us/articles/4415377476891-A2P-10DLC-SMS-Best-Practices

If you have any questions, please visit the Quick Reference sheet here: https://support.vanillasoft.com/hc/en-us/articles/37981369328667-10DLC-Form-Quick-Reference-Guide-for-SMS-Compliance

Please note your 10DLC registration may be audited or reviewed and further information can be requested at any time.
Brand Information & Details
Legal Company Name:*
DBA or Brand Name:*
(if different from legal name):
Country of Registration:*
US, CA, etc.
What type of legal form is the organization?*
(Individual, Publicly Traded Company, Private Company, Charity/Non-Profit Organization)
What is your organization?*
Tax Number/ID/EIN:*
Please do not include the dash (-) in number. For example if EIN was 12-3456789 please input 123456789
Company Address:*

Street Address

Street Address Line 2

CityState / Province

Postal / Zip Code
Stock Symbol:
(if applicable)
Stock Exchange:
(if applicable)
Vertical Type:*
Vertical Type:*
After Brand Registration is carried out, each brand (company) will automatically go through an Identity Verification process.

This is where your EIN, Legal Company Name, and Legal Company Address is validated via a third party independent source. The third-party source will confirm the existence of the brand with an Identity Status. Your company's Form W-9 is needed at this step. Identity Verification is a crucial step for each registered brand, and it is imperative that correct and up-to-date information be entered to allow for swift verification.

Brand verification may also recognize and display one of the following Tax Exempt Statuses for registered Non Profit organizations: 501(c)(3/4/5/6). If a 501(c)(3/4/5/6) Non Profit organization is verified, but their Tax Exempt Status could not be found, an appeal or vetting will be needed in order for the correct Tax Exempt Status to be displayed.
Form W-9*

Required for Identity (Brand) Verification process
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Website Information
Company Website:*
Is your website collecting numbers via web form?*

YesNoNot yetUnknown
If your website is collecting numbers via a web form, the contact form must include a disclaimer that informs users of their consent to SMS messaging terms. This disclaimer must include the following:
- Consent to receive SMS messages
- Directions on how to Opt-out (STOP)
- Directions on how to receive assistance (HELP)
It is essential that consent to messaging is not obscured within the Terms of Service. Below are several samples that can be incorporated into your web form.

- By clicking "Submit," you agree to [Company Name] Terms of Use and Privacy Policy. You consent to receive phone calls and SMS messages from [Company Name], to provide updates on your order and/or for marketing purposes. Message frequency depends on your activity. You may opt-out by texting "STOP." For assistance text "HELP". Message and data rates may apply.

-By providing a telephone number and submitting the form, you are consenting to be contacted by SMS text message (our message frequency may vary). Message & data rates may apply. Reply STOP to opt-out of further messaging. Reply HELP for more information. See our Privacy Policy.

-Disclaimer: I am providing my contact information to [Company Name] I acknowledge and give my explicit consent to be contacted via SMS and receive emails for various purposes, which may include marketing and promotional content. Message and data rates may apply. Message frequency may vary. Reply STOP to opt-out. Reply HELP for more information. Refer to our Privacy Policy for more information.

See below examples of where the statement should be on any form that collects a phone number:
Privacy Policy Link:*
Privacy Policies must include a statement regarding data sharing, specifically around personal information of end users not being shared or sold to third parties for marketing purposes.

An example statement (or SMS carve-out in a privacy policy) could be:

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Does your Privacy Policy include the above statement or something similar?*

YesNo
Terms and Conditions Link:
Contact Details
Name

First NameLast Name
Phone Number*
Email*
example@example.com
Address

Street Address

Street Address Line 2

CityState

Zip Code
Campaign Information
Use cases (select one of the below) - Definitions for these types can be found at the end of this form under "Tips for Filling our the 10DLC Campaign Form." Please note that selecting “mixed” will cover 2-5 of the different types.
Standard Types

2FALow Volume MixedAccount NotificationMarketingCustomer CareMixedDelivery NotificationPolling and VotingFraud Alert MessagingPublic Service AnnouncementHigher EducationSecurity Alert
Special Types

Carrier ExemptionsSocialCharityUCaaS Low VolumeUCaaS High VolumeSweepstakeEmergencyProxyPolitical
Campaign Content and Attributes

Definitions for these content attributes can be found at the end of the form under "Tips for Filling our the 10DLC Campaign Form."

NOTE:
- Whatever content and attributes you select here must be reflected in the message samples.
- OPT-OUT is mandatory.
- Tiny URLs are NOT accepted by the carriers. If you choose to show embedded links they should show the full address.
Campaign Content and Attributes (mandatory)*

Subscriber Opt-inSubscriber Opt-outSubscriber Help
Campaign Content and Attributes (any additional)

Embedded LinkEmbedded Phone NumberAffiliate MarketingNumber PoolingAge-Gated ContentDirect Lending or Loan Arrangement
Campaign Description - Minimum length is 40 characters*
Sample Messages

Samples must reflect all the message content attributes you selected and also must demonstrate the message flow. PLEASE ENSURE YOUR SAMPLES INCLUDE THE MANDATORY OPT-OUT MESSAGING. "STOP" is the recognized default opt-out message.

If unsure if two messages are enough, err on the side of caution and add more samples. We have had registration forms returned because it was determined the samples were not demonstrative enough.
Sample Message #1 - Minimum length is 20 characters.*
Sample Message #2 - Minimum length is 20 characters.*
Call-to-Action

This field is for a description of how your contacts opt-in or how consent is obtained. Just as there are virtually countless SMS/MMS use-cases, there are many different ways that consent for messaging can be obtained, including through a website, a user-initiated text (called a Mobile-Originated or MO message) to the brand, verbally, telephone calls and many others. Please describe how you're getting your leads/prospects/contacts to opt-in and give consent to SMS.

An example:

The contact fills out a form on our website where they can consent to receive notification messages. There is also a box they can check to receive product updates and/or marketing messages. The messaging disclosure is displayed to users by this form.
Call-to-Action - Minimum length is 40 characters. *
If you have any screenshots of your web form or in-person opt-in option that you'd like to include to help explain your Call-to-Action, please upload those here.

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Help Message

This field is for sample message sent in response to HELP messages sent to the campaign. The must include at minimum:
1. Program (Brand) or product description
2. Email or toll-free number for additional customer care
3. RECOMMENDED: opt-out message
4. RECOMMENDED: note that message rates may apply
-------------------------------------------------------
The “description” should be a single word to define the kind of alerts, e.g. “Account Alerts,” “News Alerts,” “Promo Alerts,” etc.

The help source MUST either be a Toll-Free phone number or a support email address. Additional forms of help are allowed, but one OR the other of the above is required as a minimum.
Help Message:*
Opt-Out Message:*
Sample message sent in response to STOP messages sent to the campaign.
Opt-In Message

We strongly recommend the use of confirmation/double opt-in messages.
- Opt-in Direct Consent Request
  "{Company name} would like to text you coupon codes, sale alerts, and marketing promotions. Carrier rates may apply. To consent, please reply YES."
- Opt-in Reply Confirmation (double opt-in)
  "Thanks for contacting {company name}! Please reply YES to consent to sending and receiving text messages with us."
- Opt-in Confirmation From Online Form (double opt-in)
  "This is {company} name. You filled in an online form requesting information. Please reply YES if we can answer your inquiry via text message."
- Opt-in Confirmation From Phone Call (written confirmation)
  "Hello {name}, this is {name} from {company}. As discussed on the phone, you can text me here to continue our conversation."
Opt-in Message:*
Sample message sent to ask subscriber if they'd wish to opt-in to your campaign.
Opt-out Keywords:*
STOP
QUIT
REVOKE
OPT OUT
CANCEL
UNSUBSCRIBE
ENDThere is no need to add more terms to this list - it is completed for you. These are opt-out keywords supported by VanillaSoft. Our default opt-out messages use "STOP".
Opt-in Keywords:*
1. YesThere is no need to add more terms to this list - it is completed for you.

Tips for Filling our the 10DLC Campaign Form
Standard Campaign Types

***It is anticipated that for most non-Higher-Ed user, the campaign type will be Customer Care or Marketing.***

Special Types

Certain carriers have special campaign use cases. It is anticipated that most VanillaSoft customers will not be part of these groups.

Campaign Content and Attributes

Campaign Description

Describe the typical campaign that you carry out by text message.

Should be Empty:

Brand Information & Details

Website Information

Contact Details

Campaign Information