A2P 10DLC Campaign Registration

Mandatory for all organizations who communicate with customers and constituents via SMS/Text

For information on what the A2P 10DLC Registration is and why it's needed, please visit: https://support.vanillasoft.com/hc/en-us/articles/360061588411-A2P-10DLC-Registration

For information on A2P 10DLC Best Practices, please visit: https://support.vanillasoft.com/hc/en-us/articles/4415377476891-A2P-10DLC-SMS-Best-Practices

If you have any questions, please visit the Quick Reference sheet here:  https://docs.google.com/document/d/1_l6joNWHRr_eNMNsaLb2iyP_7zKjeH8Qg3Q-z04TgMA/edit?tab=t.0

Use cases (select one of the below) - Definitions for these types can be found at the end of this form under "Tips for Filling our the 10DLC Campaign Form." Please note that selecting “mixed” will cover 2-5 of the different types.

Campaign Content and Attributes

Definitions for these content attributes can be found at the end of the form under "Tips for Filling our the 10DLC Campaign Form." 

NOTE:

• Whatever content and attributes you select here must be reflected in the message samples.
• OPT-OUT is mandatory.
• Tiny URLs are NOT accepted by the carriers. If you choose to show embedded links they should show the full address.

Sample Messages 

Samples must reflect all the message content attributes you selected and also must demonstrate the message flow. PLEASE ENSURE YOUR SAMPLES INCLUDE THE MANDATORY OPT-OUT MESSAGING. "STOP" is the recognized default opt-out message.

If unsure if two messages are enough, err on the side of caution and add more samples. We have had registration forms returned because it was determined the samples were not demonstrative enough. 

Call-to-Action

This field is for a description of how your contacts opt-in or how consent is obtained. Just as there are virtually countless SMS/MMS use-cases, there are many different ways that consent for messaging can be obtained, including through a website, a user-initiated text (called a Mobile-Originated or MO message) to the brand, verbally, telephone calls and many others. Please describe how you're getting your leads/prospects/contacts to opt-in and give consent to SMS.

An example:

The contact fills out a form on our website where they can consent to receive notification messages. There is also a box they can check to receive product updates and/or marketing messages. The messaging disclosure is displayed to users by this form.

Help Message

This field is for sample message sent in response to HELP messages sent to the campaign. The must include at minimum:
1. Program (Brand) or product description
2. Email or toll-free number for additional customer care
3. RECOMMENDED: opt-out message
4. RECOMMENDED: note that message rates may apply
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The “description” should be a single word to define the kind of alerts, e.g. “Account Alerts,” “News Alerts,” “Promo Alerts,” etc.

The help source MUST either be a Toll-Free phone number or a support email address. Additional forms of help are allowed, but one OR the other of the above is required as a minimum.

Opt-In Message

We strongly recommend the use of confirmation/double opt-in messages.

• Opt-in Direct Consent Request
  "{Company name} would like to text you coupon codes, sale alerts, and marketing promotions. Carrier rates may apply. To consent, please reply YES."
• Opt-in Reply Confirmation (double opt-in)
  "Thanks for contacting {company name}! Please reply YES to consent to sending and receiving text messages with us."
• Opt-in Confirmation From Online Form (double opt-in)
  "This is {company} name. You filled in an online form requesting information. Please reply YES if we can answer your inquiry via text message."
• Opt-in Confirmation From Phone Call (written confirmation)
  "Hello {name}, this is {name} from {company}. As discussed on the phone, you can text me here to continue our conversation."